Growth Capital • Retail

Provenance Invests In Marine Layer

On September 25, 2018, growth capital firm Provenance invested in retailer Marine Layer

Investment Context
  • This is Provenance’s 1st transaction in the Retail sector.
  • This is Provenance’s 2nd transaction in the United States.
  • This is Provenance’s 1st transaction in California.

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Investment Summary

Date September 25, 2018
Target Marine Layer
Sector Retail
Investor(s) Provenance
Deal Type Growth Capital
Advisor(s) Financo (Financial)
Latham & Watkins (Legal)

Target Company

Marine Layer

San Francisco, California, United States
Marine Layer offers a wide variety of quintessentially casual California lifestyle apparel, outerwear and accessories for both men and women. Marine Layer was founded in 2010 and is based in San Francisco, California.
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Investor Overview 1

Investor
DESCRIPTION

Provenance is a growth capital firm focused on omnichannel consumer brands. The Firm uses analytics to inform investments and targets growing businesses with high customer lifetime value and potential for expansion. Provenance seeks to invest $10 to $50 million per transaction. Provenance was founded in 2017 and is based in Beverly Hills, California.


Deal Context for Investor #
Overall 2 of 5
Sector: Retail 1 of 1
Type: Growth Capital 2 of 4
State: California 1 of 3
Country: United States 2 of 5
Year: 2018 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-04-09 Knot Standard

New York, New York, United States

Knot Standard offers custom suits and clothing for men and women, including blazers, shirts, trousers and casual wear utilizing premium fabrics, with a high service level offered by stylists at all of its locations. Knot Standard is based in New York City.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-11-23 MeUndies

Los Angeles, California, United States

MeUndies is an underwear and loungewear company best known for its softer-than-soft basics. MeUndies was founded in 2011 and is based in Los Angeles, California.

Buy -