M&A Deal Summary

Provantage Acquires POP Warehouse

On February 28, 2025, Provantage acquired business services company POP Warehouse

Acquisition Highlights
  • This is Provantage’s 1st transaction in the Business Services sector.
  • This is Provantage’s 1st transaction in South Africa.

M&A Deal Summary

Date 2025-02-28
Target POP Warehouse
Sector Business Services
Buyer(s) Provantage
Deal Type Add-on Acquisition
Advisor(s) Novitas Capital Advisors (Financial)

Target

POP Warehouse

South Africa
POP Warehouse is a BEE point of purchase warehousing and management company that provides a full Outbound Solution for the management of Point of Purchase (POP) material. This incorporates warehousing, management and the seamless delivery of project-based installations, including event co-ordination; as well as the sourcing and management of promotional material and give-aways. POP Warehouse was formed in 1998 and is based in South Africa.

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Buyer(S) 1

Buyer

Provantage

Gauteng, South Africa

Category Company
Sector Marketing
DESCRIPTION

Provantage is an integrated media and marketing company that delivers a wide range of environment-specific, high-impact solutions to connect brands with audiences across key consumer touchpoints, from transit and retail to lifestyle, digital place-based networks. Provantage is based in Gauteng, South Africa.


DEAL STATS #
Overall 1 of 1
Sector: Business Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: South Africa M&A 1 of 1
Year: 2025 M&A 1 of 1