M&A Deal Summary

Propelled Brands Acquires FASTSIGNS

On March 30, 2021, Propelled Brands acquired marketing company FASTSIGNS from LightBay Capital and Freeman Spogli

Acquisition Highlights
  • This is Propelled Brands’ 1st transaction in the Marketing sector.
  • This is Propelled Brands’ 1st transaction in the United States.
  • This is Propelled Brands’ 1st transaction in Texas.

M&A Deal Summary

Date 2021-03-30
Target FASTSIGNS
Sector Marketing
Buyer(s) Propelled Brands
Sellers(s) LightBay Capital
Freeman Spogli
Deal Type Add-on Acquisition

Target

FASTSIGNS

Carrollton, Texas, United States
FASTSIGNS is a franchisor of signage and visual graphics products and services, serving more than 650,000 businesses. The Company is 100% franchised, with more than 700 locations worldwide. FASTSIGNS locations sell a broad set of graphics-related products, including signs, custom visual communications, interior décor, architectural signage, vehicle graphics, and digital signs, and offer a variety of value-added services, including consulting, surveying, permitting, and installation. FASTSIGNS was founded in 1985 and is based in Carrollton, Texas.

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Buyer(S) 1

Buyer

Propelled Brands

Carrollton, Texas, United States

Category Company
Founded 2021
Sector Business Services
DESCRIPTION

Propelled Brands is a corporate umbrella of FASTSIGNS, SIGNWAVE, and NerdsToGo. Focused on service-oriented franchises, the Propelled Brands team assists each brand in its portfolio to confidently navigate forward based on its unique position, momentum, and purpose. The company advances the strategic path for each brand, offering support, guidance, and a clear vision to fully equip every franchisee, helping them maximize success. Propelled Brands was founded in 2021 and is based in Carrollton, Texas.


DEAL STATS #
Overall 1 of 3
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 3
State (Texas) 1 of 1
Country (United States) 1 of 3
Year (2021) 1 of 2
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-29 Suite Management Franchising

Metairie, Louisiana, United States

Suite Management Franchising is a parent company of MY SALON Suite and Salon Plaza, is the latest concept in the beauty services industry bringing together a collection of independent beauty professionals in one luxurious location. Ken and Alanna McAllister opened the first MY SALON Suite in Metairie, Louisiana in 2010. By 2012, they had three locations in Louisiana and Florida, and since then, the franchise has expanded across North America. They help franchise owners successfully build, open and manage upscale private salon suite facilities for highly qualified, established beauty service professionals, who are ready to make an investment in themselves and their professional success by running their own salon business. Suite Management Franchising was formed in 2010 and is based in Metairie, Louisiana.

Buy -

Seller(S) 2

SELLER

LightBay Capital

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2016
PE ASSETS 615M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

LightBay Capital is a private equity firm focused on middle-market buyouts and distressed debt opportunities. The Firm will consider investing in the range of $100 to $300 million. LightBay Capital was formed in 2016 and is based in Los Angeles, California.


DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Texas) 1 of 1
Country (United States) 1 of 1
Year (2021) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-30 Propelled Brands

Carrollton, Texas, United States

Propelled Brands is a corporate umbrella of FASTSIGNS, SIGNWAVE, and NerdsToGo. Focused on service-oriented franchises, the Propelled Brands team assists each brand in its portfolio to confidently navigate forward based on its unique position, momentum, and purpose. The company advances the strategic path for each brand, offering support, guidance, and a clear vision to fully equip every franchisee, helping them maximize success. Propelled Brands was founded in 2021 and is based in Carrollton, Texas.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-07-12 Foundry

Milwaukee, Wisconsin, United States

Foundry has launched, scaled, and successfully exited brands that generated over $2B in revenue. The company uses its experience, industry expertise, and technology platform to acquire, build and grow enduring brands. Foundry is based in Milwaukee, Wisconsin.

Buy -
SELLER

Freeman Spogli

Los Angeles, California, United States

Category Private Equity Firm
Founded 1983
PE ASSETS 7.0B USD
Size Mega
Type Sector Focused
DESCRIPTION

Freeman Spogli & Co. is a private equity firm focused on acquiring middle-market retail, direct marketing, and distribution companies. The Firm will consider opportunities throughout North America and prefers partnering with management when pursuing acquisitions. Freeman Spogli looks to invest $75 to $300 million in transactions valued up to $750 million. Freeman Spogli was formed in 1983 and is based in Los Angeles, California with an additional office in New York City.


DEAL STATS #
Overall 23 of 25
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 7 of 8
State (Texas) 3 of 3
Country (United States) 22 of 24
Year (2021) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-30 Propelled Brands

Carrollton, Texas, United States

Propelled Brands is a corporate umbrella of FASTSIGNS, SIGNWAVE, and NerdsToGo. Focused on service-oriented franchises, the Propelled Brands team assists each brand in its portfolio to confidently navigate forward based on its unique position, momentum, and purpose. The company advances the strategic path for each brand, offering support, guidance, and a clear vision to fully equip every franchisee, helping them maximize success. Propelled Brands was founded in 2021 and is based in Carrollton, Texas.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-03 Arhaus

Boston Heights, Ohio, United States

Arhaus is a lifestyle omnichannel retailer of exclusively designed home furnishings. The company is a clear destination of choice for home furnishings due to its innovative and comprehensive product assortment, which appeals to broad consumer tastes. Arhaus was founded in 1986 and is based in Boston Heights, Ohio.

Sell -