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  6. Propel Media Acquires DeepIntent

M&A Deal Summary

Propel Media Acquires DeepIntent

On June 21, 2017, Propel Media acquired information technology company DeepIntent

Acquisition Highlights
  • This is Propel Media’s 1st transaction in the Information Technology sector.
  • This is Propel Media’s 1st transaction in the United States.
  • This is Propel Media’s 1st transaction in New York.

M&A Deal Summary
Date 2017-06-21
Target DeepIntent
Sector Information Technology
Buyer(s) Propel Media
Deal Type Add-on Acquisition

Target

DeepIntent

New York, New York, United States
DeepIntent, Inc. (DeepIntent Technologies) is a developer of a powerful data-driven approach to programmatic advertising that integrates into its data management platform traditional first-party data (such as client CRM data) and cookie-based third-party user data in order to build an enriched profile of a brand’s target audiences.

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Buyer(S) 1

Buyer

Propel Media

Irvine, California, United States
Category Company
Sector Media
Revenue 61M USD (2016)
DESCRIPTION

Propel Media, Inc. connects digital marketers with unique audiences through intent-based technology that delivers superior performance with measurable results. We ‘Do Digital Differently™’ with a distinctive approach to digital powered by proprietary contextualization technology and a unique supply of ad inventory. Headquartered in Irvine, California, Propel Media is distinguished by its ability to deliver consistent results and its commitment to providing the highest level of client services to its partners.

DEAL STATS #
Overall 1 of 1
Sector: Information Technology M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: New York M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2017 M&A 1 of 1
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