Add-on Acquisition • Software

Propel Business Services Acquires Conversion Innovations

On March 22, 2016, Propel Business Services acquired software company Conversion Innovations

Acquisition Context

This is Propel Business Services’ 1st transaction in the Software sector.
This is Propel Business Services’ 1st transaction in the United States.
This is Propel Business Services’ 1st transaction in Massachusetts.

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M&A Deal Summary
Date	March 22, 2016
Target	Conversion Innovations
Sector	Software
Buyer(s)	Propel Business Services
Deal Type	Add-on Acquisition

Target Company

Conversion Innovations

Cambridge, Massachusetts, United States

Conversion Innovations, Inc. (dba ThriveHive) is a developer of marketing software designed specifically for small businesses.

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Buyer Overview 1

Buyer

Propel Business Services

Mission Viejo, California, United States

Category	Company
Sector	Software

DESCRIPTION

Propel Business Services, Inc. (dba Propel Marketing) is a digital software solutions provider helping local businesses connect with more customers.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Software	1 of 1
Type: Add-on Acquisition	1 of 1
State: Massachusetts	1 of 1
Country: United States	1 of 1
Year: 2016	1 of 1

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