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M&A Deal Summary

Promus Equity Partners Acquires Better Butter

On March 1, 2021, private equity firm Promus Equity Partners acquired food company Better Butter

Acquisition Highlights
  • This is Promus Equity Partners’ 4th transaction in the Food sector.
  • This is Promus Equity Partners’ 24th transaction in the United States.
  • This is Promus Equity Partners’ 3rd transaction in Utah.

M&A Deal Summary
Date 2021-03-01
Target Better Butter
Sector Food
Buyer(s) Promus Equity Partners
Deal Type Buyout (LBO, MBO, MBI)

Target

Better Butter

Salt Lake, Utah, United States
Better Butter produces butter, whole-food ingredients, rich, creamy, and flavorful. Better Butter Salt Lake, Utah.

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Buyer(S) 1

Buyer

Promus Equity Partners

Chicago, Illinois, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2011
PE ASSETS 700M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Promus Equity Partners is a private investment firm affiliated with Promus Holdings, a multi-family office. Promus looks to fund buyouts, management buyouts, and recapitalizations as well as growth equity financings and strategic add-ons for existing portfolio companies. Sectors of interest include consumer products, food, beverages, industrial products, specialty materials, distribution, and business services. Target platform companies generally have up to $15 million of EBITDA. Promus Equity Partners was founded in 2011 and is based in Chicago, Illinois.

DEAL STATS #
Overall 25 of 27
Sector: Food M&A 4 of 5
Type: Buyout (LBO, MBO, MBI) M&A Deals 10 of 12
State: Utah M&A 3 of 3
Country: United States M&A 24 of 26
Year: 2021 M&A 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-09 Wedgewood Pharmacy

Swedesboro, New Jersey, United States

Wedgewood Pharmacy is a pharmacy specializing in animal health, addiction medicine, and urology. Wedgewood has a broad and diverse portfolio of offerings, leading to low customer and stock concentration; holds strategic partnerships with veterinary corporate groups; and offers a defined value proposition to veterinary clinics and pet owners. Wedgewood Pharmacy was founded in 1980 and is based in Swedesboro, New Jersey.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-29 QCC

Harwood Heights, Illinois, United States

QCC is a manufacturing services provider specializing in the manufacture, assembly, and testing of complete products and assemblies, as well as precision-machined components for aerospace, diesel fuel systems, medical, defense, and fluid power applications. QCC was founded in 1951 and is based in Harwood Heights, Illinois.

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