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M&A Deal Summary

Project Acquires Partners + Napier

On March 16, 2011, Project acquired marketing company Partners + Napier

Acquisition Highlights
  • This is Project’s 1st transaction in the Marketing sector.
  • This is Project’s 1st transaction in the United States.
  • This is Project’s 1st transaction in New York.

M&A Deal Summary
Date 2011-03-16
Target Partners + Napier
Sector Marketing
Buyer(s) Project
Deal Type Add-on Acquisition

Target

Partners + Napier

Rochester, New York, United States
Partners + Napier is a full-service ideas agency. With core capabilities in branding, advertising, digital marketing, and shopper marketing, the agency serves a diverse roster of clients.

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Buyer(S) 1

Buyer

Project

Auburn Hills, Michigan, United States
Category Company
Founded 2010
Sector Marketing
Employees2,000
DESCRIPTION

Project, Inc. is an ad holding company, that provides advertising and marketing services.

DEAL STATS #
Overall 1 of 10
Sector: Marketing M&A 1 of 8
Type: Add-on Acquisition M&A Deals 1 of 10
State: New York M&A 1 of 4
Country: United States M&A 1 of 7
Year: 2011 M&A 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-11-07 Motive

Denver, Colorado, United States

Motive (thinkmotive.com) is a digital and creative agency. Motive's concepts, architects and executes groundbreaking traditional and nontraditional consumer engagement programs on the cutting edge of digital, experiential, promotional, grassroots and social marketing.

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