M&A Deal Summary

Project Acquires Mercury 11

On August 19, 2013, Project acquired marketing company Mercury 11

Acquisition Highlights
  • This is Project’s 3rd transaction in the Marketing sector.
  • This is Project’s 3rd transaction in the United States.
  • This is Project’s 1st transaction in Arkansas.

M&A Deal Summary
Date 2013-08-19
Target Mercury 11
Sector Marketing
Buyer(s) Project
Deal Type Add-on Acquisition

Target

Mercury 11

Fayetteville, Arkansas, United States
Mercury 11 is a marketing technology company, focused on helping companies improve performance of their on-line environments to build audience and drive growth.

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Buyer(S) 1

Buyer

Project

Auburn Hills, Michigan, United States
Category Company
Founded 2010
Sector Marketing
Employees2,000
DESCRIPTION

Project, Inc. is an ad holding company, that provides advertising and marketing services.

DEAL STATS #
Overall 3 of 9
Sector (Marketing) 3 of 8
Type (Add-on Acquisition) 3 of 9
State (Arkansas) 1 of 1
Country (United States) 3 of 7
Year (2013) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-11-07 Motive

Denver, Colorado, United States

Motive (thinkmotive.com) is a digital and creative agency. Motive's concepts, architects and executes groundbreaking traditional and nontraditional consumer engagement programs on the cutting edge of digital, experiential, promotional, grassroots and social marketing.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-08-03 Pitch

Culver City, California, United States

Pitch is a full-service creative advertising and marketing agency.

Buy -
Mergr

Product

Company

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