Add-on Acquisition • Information Technology

Productsup Acquires World of Content

On June 21, 2022, Productsup acquired information technology company World of Content

Acquisition Context

This is Productsup’s 1st transaction in the Information Technology sector.
This is Productsup’s 1st transaction in the Netherlands.

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M&A Deal Summary
Date	June 21, 2022
Target	World of Content
Sector	Information Technology
Buyer(s)	Productsup
Deal Type	Add-on Acquisition

Target Company

World of Content

's-Hertogenbosch, Netherlands

World of Content is a product experience management provider. Driven by innovation, the platform provides more usability, flexibility, and speed in managing product content than any other conventional provider. World of Content is based in 's-Hertogenbosch, Netherlands.

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Buyer Overview 1

Buyer

Productsup

Berlin, Germany

Category	Company
Founded	2010
Sector	Software
Employees	300

DESCRIPTION

Productsup is a product-to-consumer (P2C) software company. The Productsup product-to-consumer (P2C) platform processes over two trillion products a month, empowering long-term business success as the only global, strategic, scalable platform managing all product-to-consumer information value chains across any platform, any channel, any technology. Productsup was founded in 2010 and is based in Berlin, Germany.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Information Technology	1 of 1
Type: Add-on Acquisition	1 of 1
Country: Netherlands	1 of 1
Year: 2022	1 of 1

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