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M&A Deal Summary

Procter & Gamble Acquires Richardson-Vicks

On October 2, 1985, Procter & Gamble acquired consumer products company Richardson-Vicks for 1.2B USD

Acquisition Highlights
  • This is Procter & Gamble’s 4th transaction in the Consumer Products sector.
  • This is Procter & Gamble’s 6th largest (disclosed) transaction.
  • This is Procter & Gamble’s 5th transaction in the United States.
  • This is Procter & Gamble’s 1st transaction in Connecticut.

M&A Deal Summary
Date 1985-10-02
Target Richardson-Vicks
Sector Consumer Products
Buyer(s) Procter & Gamble
Deal Type Add-on Acquisition
Deal Value 1.2B USD

Target

Richardson-Vicks

Wilton, Connecticut, United States
Richardson-Vicks markets beauty and health-care products. Brands include Oil of Olay, Nyquil and Vicks cold remedies, and Clearasil acne medication.

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Buyer(S) 1

Buyer

Procter & Gamble

Cincinnati, Ohio, United States
Category Company
Founded 1837
Sector Consumer Products
Employees108,000
Revenue 84.0B USD (2024)
DESCRIPTION
Entrance to Procter & Gamble's corporate headquarters in Cincinnati, Ohio.
Entrance to Procter & Gamble's corporate headquarters in Cincinnati, Ohio.

Procter & Gamble is a producer of branded consumer packaged goods. Procter & Gamble was formed in 1837 and is based in Cincinnati, Ohio.

DEAL STATS #
Overall 5 of 29
Sector: Consumer Products M&A 4 of 23
Type: Add-on Acquisition M&A Deals 5 of 25
State: Connecticut M&A 1 of 2
Country: United States M&A 5 of 26
Year: 1985 M&A 1 of 1
Size (of disclosed) 6 of 10
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
1963-01-01 Folgers

Orrville, Ohio, United States

Folgers is a producer and packager of coffee, focused on serving the US market for budget coffee drinkers. Folgers was originally established in 1850 and is headquartered in Orrville, Ohio.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
1989-09-23 Noxell

Hunt Valley, Maryland, United States

Noxell consists of the Cover Girl and Clarion makeup lines as well as Noxzema skin cream brand.

Buy $1.3B
Mergr

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