Add-on Acquisition • Consumer Products

Procter & Gamble Acquires Noxell

On September 23, 1989, Procter & Gamble acquired consumer products company Noxell for 1.3B USD

Acquisition Context

This is Procter & Gamble’s 5th transaction in the Consumer Products sector.
This is Procter & Gamble’s 5th largest (disclosed) transaction.
This is Procter & Gamble’s 6th transaction in the United States.
This is Procter & Gamble’s 1st transaction in Maryland.

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M&A Deal Summary
Date	September 23, 1989
Target	Noxell
Sector	Consumer Products
Buyer(s)	Procter & Gamble
Deal Type	Add-on Acquisition
Deal Value	1.3B USD

Target Company

Noxell

Hunt Valley, Maryland, United States

Noxell consists of the Cover Girl and Clarion makeup lines as well as Noxzema skin cream brand.

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Buyer Overview 1

Buyer

Procter & Gamble

Cincinnati, Ohio, United States

Category	Company
Founded	1837
Sector	Consumer Products
Employees	108,000
Revenue	84.0B USD (2024)

DESCRIPTION

Entrance to Procter & Gamble's corporate headquarters in Cincinnati, Ohio.

Procter & Gamble is a producer of branded consumer packaged goods. Procter & Gamble was formed in 1837 and is based in Cincinnati, Ohio.

Deal Context for Buyer	#
Overall	6 of 29
Sector: Consumer Products	5 of 23
Type: Add-on Acquisition	6 of 25
State: Maryland	1 of 2
Country: United States	6 of 26
Year: 1989	1 of 1
Size (of disclosed)	5 of 10

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
1985-10-02	Richardson-Vicks Wilton, Connecticut, United States Richardson-Vicks markets beauty and health-care products. Brands include Oil of Olay, Nyquil and Vicks cold remedies, and Clearasil acne medication.	Buy	$1.2B

DATE

TARGET

DEAL TYPE

VALUE

1985-10-02

Richardson-Vicks

Wilton, Connecticut, United States

Richardson-Vicks markets beauty and health-care products. Brands include Oil of Olay, Nyquil and Vicks cold remedies, and Clearasil acne medication.

Buy

$1.2B

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
1991-04-11	Max Factor & Co. Hunt Valley, Maryland, United States Max Factor & Co. is a provider of cosmetics and beauty products.	Buy	$1.1B

DATE

TARGET

DEAL TYPE

VALUE

1991-04-11

Max Factor & Co.

Hunt Valley, Maryland, United States

Max Factor & Co. is a provider of cosmetics and beauty products.

Buy

$1.1B

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