Add-on Acquisition • Consumer Products

Procter & Gamble Acquires First Aid Beauty

On July 17, 2018, Procter & Gamble acquired consumer products company First Aid Beauty from Castanea Partners for 250M USD

Acquisition Context
  • This is Procter & Gamble’s 18th transaction in the Consumer Products sector.
  • This is Procter & Gamble’s 9th largest (disclosed) transaction.
  • This is Procter & Gamble’s 21st transaction in the United States.
  • This is Procter & Gamble’s 1st transaction in Massachusetts.

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M&A Deal Summary

Date July 17, 2018
Target First Aid Beauty
Sector Consumer Products
Buyer(s) Procter & Gamble
Sellers(s) Castanea Partners
Deal Type Add-on Acquisition
Deal Value 250M USD

Target Company

First Aid Beauty

Newton, Massachusetts, United States
First Aid Beauty Ltd. is a provider of skincare products. First Aid Beauty offers a range of effective yet luxurious skincare products that include cleansers, exfoliators, moisturizers, serums, and masks. First Aid Beauty was founded in 2009 and is based in Newton, Massachusetts.
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Buyer Overview 1

Buyer

Procter & Gamble

Cincinnati, Ohio, United States

Category Company
Founded 1837
Sector Consumer Products
Employees108,000
Revenue 84.0B USD (2024)
DESCRIPTION
Entrance to Procter & Gamble's corporate headquarters in Cincinnati, Ohio.
Entrance to Procter & Gamble's corporate headquarters in Cincinnati, Ohio.

Procter & Gamble is a producer of branded consumer packaged goods. Procter & Gamble was formed in 1837 and is based in Cincinnati, Ohio.


Deal Context for Buyer #
Overall 24 of 29
Sector: Consumer Products 18 of 23
Type: Add-on Acquisition 20 of 25
State: Massachusetts 1 of 1
Country: United States 21 of 26
Year: 2018 3 of 3
Size (of disclosed) 9 of 10
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-07-03 Pressbox

Chicago, Illinois, United States

Pressbox LLC is dry-cleaning and laundry company. Drop off your clothes in one of our 24/7-accessible boxes and easily place your order using your phone. Pressbox LLC was founded in 2013 and is based in Chicago, Illinois.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-02-05 This Is L.

San Francisco, California, United States

This Is L., Inc. is a natural feminine care brand. L. provides thoughtfully designed products made with organic cotton. This Is L., Inc. was founded in 2015 and is based in San Francisco, California.

Buy -

Seller Profile 1

SELLER

Castanea Partners

Newton, Massachusetts, United States

Investor Investor Investor


Category Private Equity Firm
Founded 2001
PE ASSETS 775M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Castanea Partners is a private equity firm that targets investments in established, small to mid-sized companies valued up to $250 million. The Firm looks for businesses with strong management and significant competitive advantages. Sectors of interest include publishing, information services, education/training, consumer brands, specialty retail, and marketing services. Castanea prefers control investment situations and looks to commit between $15 and $150 million per transaction. Castanea Partners was formed in 2001 and is based in Newton, Massachusetts.


Deal Context for Seller #
Overall 14 of 24
Sector: Consumer Products 3 of 10
Type: Add-on Acquisition 8 of 13
State: Massachusetts 4 of 4
Country: United States 14 of 24
Year: 2018 1 of 3
Size (of disclosed) 2 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-01-16 Yasso

Boulder, Colorado, United States

Yasso is a frozen dessert brand offering "better-for-you" greek frozen yogurt novelties and pints. Yasso is a Greek frozen yogurt brand featuring stick bars, sandwiches, and newly announced pints that have 80 to 150 calories and 5-6g of protein per serving. Yasso was founded in 2009 and is based in Boulder, Colorado.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-07-25 Ippolita

New York, New York, United States

Ippolita is a designer, marketer, and retailer of luxury fashion jewelry under the Ippolita brand. Ippolita sells its products primarily at Neiman Marcus, Saks Fifth Avenue, and Bergdorf Goodman. Ippolita was founded in 1999 and is based in New York City.

Sell -