Add-on Acquisition • Consumer Products

Procter & Gamble Acquires Fekkai

On March 25, 2008, Procter & Gamble acquired consumer products company Fekkai from L Catterton Partners

Acquisition Context
  • This is Procter & Gamble’s 11th transaction in the Consumer Products sector.
  • This is Procter & Gamble’s 12th transaction in the United States.
  • This is Procter & Gamble’s 1st transaction in New York.
Investment Fate
  • Fekkai was divested to a consortium of strategic buyers in 2015.
  • Fekkai was divested to a consortium of buyers in 2018.

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M&A Deal Summary

Date March 25, 2008
Target Fekkai
Sector Consumer Products
Buyer(s) Procter & Gamble
Sellers(s) L Catterton Partners
Deal Type Add-on Acquisition

Target Company

Fekkai

New York, New York, United States
Fekkai develops and produces hair and body care products, including shampoos, conditioners, treatments, hair fragrances, and styling products. Additionally, The company owns and operates a number of salons across the United States. Fekkai was founded in 1958 and is based in New York City.
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Buyer Overview 1

Buyer

Procter & Gamble

Cincinnati, Ohio, United States

Category Company
Founded 1837
Sector Consumer Products
Employees108,000
Revenue 84.0B USD (2024)
DESCRIPTION
Entrance to Procter & Gamble's corporate headquarters in Cincinnati, Ohio.
Entrance to Procter & Gamble's corporate headquarters in Cincinnati, Ohio.

Procter & Gamble is a producer of branded consumer packaged goods. Procter & Gamble was formed in 1837 and is based in Cincinnati, Ohio.


Deal Context for Buyer #
Overall 13 of 29
Sector: Consumer Products 11 of 23
Type: Add-on Acquisition 11 of 25
State: New York 1 of 4
Country: United States 12 of 26
Year: 2008 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-10-04 PHA Technology

United States

A Polyhydroxyalkanoate (PHA) technology. Procter & Gamble developed the technology through more than a decade of research, resulting in a highly functional and cost effective material.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2008-06-04 Folgers

Orrville, Ohio, United States

Folgers is a producer and packager of coffee, focused on serving the US market for budget coffee drinkers. Folgers was originally established in 1850 and is headquartered in Orrville, Ohio.

Sell $3.3B

Seller Profile 1

SELLER

L Catterton Partners

Greenwich, Connecticut, United States

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 1989
PE ASSETS 37.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

L Catterton is a private equity firm that targets investments in consumer-related companies located throughout North America. L Catterton looks for businesses with identifiable brands and operating in 'defensible and extensible' positions within growth industry segments. Specific sectors of interest include branded consumables, food/beverages, consumer services, restaurants, media and marketing, household durables, specialty retail, mass merchant retail, and luxury/apparel. Prospective transactions include management buyouts, recapitalizations, turnarounds, and growth financings. L Catterton was formed in 1990 and is based in Greenwich, Connecticut.


Deal Context for Seller #
Overall 14 of 105
Sector: Consumer Products 2 of 17
Type: Add-on Acquisition 5 of 49
State: New York 2 of 12
Country: United States 13 of 76
Year: 2008 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-11-28 Healthy Advice Networks

Cincinnati, Ohio, United States

Healthy Advice Networks is a provider of place-based healthcare education media. The company creates and operates advertiser-supported patient education programs in healthcare facilities throughout the U.S. These programs currently include wall-mounted displays located in exam rooms that hold patient education brochures and digital screens located in waiting rooms that broadcast educational information. Healthy Advice Networks is based in Cincinnati, Ohio.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2008-04-04 Miss Matched

New York, New York, United States

Miss Matched, Inc. dba Little Miss Matched Markets branded apparel, accessories, furniture under the Little Miss Matched lifestyle brand, which emphasizes creativity and self-expression through the concept of "mismatching".

Buy -