Add-on Acquisition • Consumer Products

Procter & Gamble Acquires The Gillette Co.

On January 28, 2005, Procter & Gamble acquired consumer products company The Gillette Co. for 57.0B USD

Acquisition Context

This is Procter & Gamble’s 9th transaction in the Consumer Products sector.
This is Procter & Gamble’s largest (disclosed) transaction.
This is Procter & Gamble’s 10th transaction in the United States.

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M&A Deal Summary
Date	January 28, 2005
Target	The Gillette Co.
Sector	Consumer Products
Buyer(s)	Procter & Gamble
Deal Type	Add-on Acquisition
Deal Value	57.0B USD
Advisor(s)	UBS Investment Bank Goldman Sachs (Financial) Davis Polk & Wardwell (Legal)

Target Company

The Gillette Co.

Boston, United States

The Gillette Co. is a global manufacturer and supplier of grooming and skin care products. The Company was established in 1901 and is headquartered in Boston, Massachusetts.

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Buyer Overview 1

Buyer

Procter & Gamble

Cincinnati, Ohio, United States

Category	Company
Founded	1837
Sector	Consumer Products
Employees	108,000
Revenue	84.0B USD (2024)

DESCRIPTION

Entrance to Procter & Gamble's corporate headquarters in Cincinnati, Ohio.

Procter & Gamble is a producer of branded consumer packaged goods. Procter & Gamble was formed in 1837 and is based in Cincinnati, Ohio.

Deal Context for Buyer	#
Overall	11 of 29
Sector: Consumer Products	9 of 23
Type: Add-on Acquisition	9 of 25
Country: United States	10 of 26
Year: 2005	1 of 1
Size (of disclosed)	1 of 10

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2004-04-01	SunnyD Cincinnati, Ohio, United States SunnyD is a producer of juice-based drinks in North America. The Company and brand was originally established in 1963 and is based in Cincinnati, Ohio.	Sell	-

DATE

TARGET

DEAL TYPE

VALUE

2004-04-01

SunnyD

Cincinnati, Ohio, United States

SunnyD is a producer of juice-based drinks in North America. The Company and brand was originally established in 1963 and is based in Cincinnati, Ohio.

Sell

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2006-07-06	Pert Plus United States Pert Plus is a shampoo brand introduced to the US market in the 1980s.	Sell	-

DATE

TARGET

DEAL TYPE

VALUE

2006-07-06

Pert Plus

United States

Pert Plus is a shampoo brand introduced to the US market in the 1980s.