M&A Deal Summary

Procter & Gamble Acquires Noxell

On September 23, 1989, Procter & Gamble acquired consumer products company Noxell for 1.3B USD

Acquisition Highlights
  • This is Procter & Gamble’s 5th transaction in the Consumer Products sector.
  • This is Procter & Gamble’s 5th largest (disclosed) transaction.
  • This is Procter & Gamble’s 6th transaction in the United States.
  • This is Procter & Gamble’s 1st transaction in Maryland.

M&A Deal Summary
Date 1989-09-23
Target Noxell
Sector Consumer Products
Buyer(s) Procter & Gamble
Deal Type Add-on Acquisition
Deal Value 1.3B USD

Target

Noxell

Hunt Valley, Maryland, United States
Noxell consists of the Cover Girl and Clarion makeup lines as well as Noxzema skin cream brand.

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Buyer(S) 1

Buyer

Procter & Gamble

Cincinnati, Ohio, United States
Category Company
Founded 1837
Sector Consumer Products
Employees108,000
Revenue 84.0B USD (2024)
DESCRIPTION
Entrance to Procter & Gamble's corporate headquarters in Cincinnati, Ohio.
Entrance to Procter & Gamble's corporate headquarters in Cincinnati, Ohio.

Procter & Gamble is a producer of branded consumer packaged goods. Procter & Gamble was formed in 1837 and is based in Cincinnati, Ohio.

DEAL STATS #
Overall 6 of 29
Sector (Consumer Products) 5 of 23
Type (Add-on Acquisition) 6 of 25
State (Maryland) 1 of 2
Country (United States) 6 of 26
Year (1989) 1 of 1
Size (of disclosed) 5 of 10
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
1985-10-02 Richardson-Vicks

Wilton, Connecticut, United States

Richardson-Vicks markets beauty and health-care products. Brands include Oil of Olay, Nyquil and Vicks cold remedies, and Clearasil acne medication.

Buy $1.2B
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
1991-04-11 Max Factor

Hunt Valley, Maryland, United States

Max Factor & Co. is a provider of cosmetics and beauty products.

Buy $1.1B
Mergr

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