Add-on Acquisition • Digital Media

Proactive Acquires IRM

On August 8, 2022, Proactive acquired digital media company IRM

Acquisition Context

This is Proactive’s 1st transaction in the Digital Media sector.
This is Proactive’s 1st transaction in Australia.

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M&A Deal Summary
Date	August 8, 2022
Target	IRM
Sector	Digital Media
Buyer(s)	Proactive
Deal Type	Add-on Acquisition

Target Company

IRM

Sydney, Australia

IRM is a provider of investor-focused websites and online communication tools for ASX listed companies. The company has provided comprehensive online investor engagement services for over 20 years and has over 200 current clients. Its services include investor websites, IRM Newsroom, IRM Events, and a range of related online investor tools, as well as graphic design and annual reports. IRM was formed in 2002 and is based in Sydney.

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Buyer Overview 1

Buyer

Proactive

London, United Kingdom

Category	Company
Founded	2006
Sector	Digital Media

DESCRIPTION

Proactive provides a tech-enabled platform providing companies globally with a comprehensive investor engagement solution across their business lifecycle. With six offices on three continents, the company works with innovative growth companies quoted on the world’s major stock exchanges, helping executives to engage intelligently with investors. Proactive was established in 2006 and is based in London.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Digital Media	1 of 1
Type: Add-on Acquisition	1 of 1
Country: Australia	1 of 1
Year: 2022	1 of 1

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