Add-on Acquisition • Internet Software and Services

Privy Acquires Emotive

On July 8, 2025, Privy acquired internet software and services company Emotive

Acquisition Context

This is Privy’s 1st transaction in the Internet Software and Services sector.
This is Privy’s 1st transaction in the United States.
This is Privy’s 1st transaction in California.

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M&A Deal Summary
Date	July 8, 2025
Target	Emotive
Sector	Internet Software and Services
Buyer(s)	Privy
Deal Type	Add-on Acquisition

Target Company

Emotive

Los Angeles, California, United States

Emotive is the human-to-human marketing platform that uses conversational text messaging to help eCommerce brands grow revenue faster. Hundreds of eCommerce businesses use Emotive to drive sales through conversations that feel personal and human. Emotive was founded in 2018 and is based in Los Angeles, California.

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Buyer Overview 1

Buyer

Privy

Boston, Massachusetts, United States

Category	Company
Founded	2010
Sector	Internet Software and Services

DESCRIPTION

Privy is a software company that provides marketing automation tools for e-commerce businesses, with a focus on email and SMS campaign management, customer engagement, and conversion optimization. Privy was founded in 2010 and is based in Boston, Massachusetts.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Internet Software and Services	1 of 1
Type: Add-on Acquisition	1 of 1
State: California	1 of 1
Country: United States	1 of 1
Year: 2025	1 of 1

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