Growth Capital • Consumer Products

Priveq Invests In Gimmersta Wallpaper

On December 18, 2024, private equity firm Priveq invested in consumer products company Gimmersta Wallpaper

Investment Context
  • This is Priveq’s 3rd transaction in the Consumer Products sector.
  • This is Priveq’s 45th transaction in Sweden.

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Investment Summary

Date December 18, 2024
Target Gimmersta Wallpaper
Sector Consumer Products
Investor(s) Priveq
Deal Type Growth Capital

Target Company

Gimmersta Wallpaper

Borås, Sweden
Gimmersta Wallpaper designs, manufactures, and sells wallpapers under the brands Rebel Walls, Sandberg Wallpaper, Happywall, and Hovia. Gimmersta Wallpaper is based in Borås, Sweden.
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Investor Overview 1

Investor

Priveq

Stockholm, Sweden

Investor Investor Investor Investor


Category Private Equity Firm
Founded 1983
PE ASSETS 6.3B SEK
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Priveq is a private equity firm that invests in privately owned, small and medium-sized Scandinavian companies. Priveq targets profitable businesses with strong market positions and growth potential. The Firm looks to invest SEK 5 – 200 million in companies with sales typically greater than SEK 100 million. Priveq generally seeks equity between 30 and 70 percent in portfolio companies. The Firm will invest in a wide range of industries, but avoids real estate. Prospective transaction types include MBOs and growth capital financings. Priveq Investment was formerly known as Skandia Investment AB. The Firm was formed in 1983 and is based in Stockholm.


Deal Context for Investor #
Overall 49 of 53
Sector: Consumer Products 3 of 3
Type: Growth Capital 18 of 18
Country: Sweden 45 of 48
Year: 2024 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-09-26 Metenova

Mölndal, Sweden

Metenova is a provider of critical products and solutions for the production of aseptic and sterile pharmaceuticals. Metenova operates globally with leading companies within pharmaceutical and biotech industries mainly through a distributor network. Metenova was established in 2009 and is based in Mölndal, Sweden.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-01-15 ProTrain

Mjolby, Sweden

ProTrain focused on delivering innovative and flexible services within the railway sector. ProTrain was founded in 2001 and is based in Mjolby, Sweden.

Buy -