Buyout (LBO, MBO, MBI) • E-Commerce

Priveq Acquires Trendhim

On August 4, 2020, private equity firm Priveq acquired e-commerce company Trendhim

Acquisition Context

This is Priveq’s 2nd transaction in the E-Commerce sector.
This is Priveq’s 1st transaction in Denmark.

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M&A Deal Summary
Date	August 4, 2020
Target	Trendhim
Sector	E-Commerce
Buyer(s)	Priveq
Deal Type	Buyout (LBO, MBO, MBI)
Advisor(s)	Clearwater International (Financial) Bech-Bruun (Legal)

Target Company

Trendhim

Horsens, Denmark

Trendhim is a data-driven niched e-commerce company. The company has developed 13 brands and expanded into 28 countries, always keeping the customer experience as its highest priority. The product portfolio ranges from watches and leather bags to sunglasses, bracelets and necklaces. Trendhim was formed in 2007 and is based in Horsens, Denmark.

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Buyer Overview 1

Buyer

Priveq

Stockholm, Sweden

Investor

Category	Private Equity Firm
Founded	1983
PE ASSETS	6.3B SEK
Size	Middle-Market
Type	Sector Agnostic

DESCRIPTION

Priveq is a private equity firm that invests in privately owned, small and medium-sized Scandinavian companies. Priveq targets profitable businesses with strong market positions and growth potential. The Firm looks to invest SEK 5 – 200 million in companies with sales typically greater than SEK 100 million. Priveq generally seeks equity between 30 and 70 percent in portfolio companies. The Firm will invest in a wide range of industries, but avoids real estate. Prospective transaction types include MBOs and growth capital financings. Priveq Investment was formerly known as Skandia Investment AB. The Firm was formed in 1983 and is based in Stockholm.

Deal Context for Buyer	#
Overall	41 of 53
Sector: E-Commerce	2 of 2
Type: Buyout (LBO, MBO, MBI)	16 of 21
Country: Denmark	1 of 1
Year: 2020	2 of 2

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2020-05-11	Plint Gothenburg, Sweden Plint is a language service and media technology company. Netflix is the company’s largest customer, but Plint also has customers such as IKEA, Volvo, Viacom, and NENT. Plint was formed in 2002 and is based in Gothenburg, Sweden.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2020-05-11

Plint

Gothenburg, Sweden

Plint is a language service and media technology company. Netflix is the company’s largest customer, but Plint also has customers such as IKEA, Volvo, Viacom, and NENT. Plint was formed in 2002 and is based in Gothenburg, Sweden.

Buy

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2020-10-20	Mentice Gothenburg, Sweden Mentice is a developer, marketer, and seller of turnkey medical simulators. The simulators are used to educate and train surgeons for various types of surgery and instruments. Very high growth is forecast for the medical simulation products market because simulator-based training significantly enhances patient safety and is substantially more cost-efficient than traditional training methods. Mentice was established in 1998 and is based in Gothenburg, Sweden.	Sell	-

DATE

TARGET

DEAL TYPE

VALUE

2020-10-20

Mentice

Gothenburg, Sweden

Mentice is a developer, marketer, and seller of turnkey medical simulators. The simulators are used to educate and train surgeons for various types of surgery and instruments. Very high growth is forecast for the medical simulation products market because simulator-based training significantly enhances patient safety and is substantially more cost-efficient than traditional training methods. Mentice was established in 1998 and is based in Gothenburg, Sweden.

Sell

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