M&A Deal Summary

Priveq Acquires Mediaplanet International

On August 26, 2016, private equity firm Priveq acquired digital media company Mediaplanet International

Acquisition Highlights
  • This is Priveq’s 1st transaction in the Digital Media sector.
  • This is Priveq’s 29th transaction in Sweden.

M&A Deal Summary

Date 2016-08-26
Target Mediaplanet International
Sector Digital Media
Buyer(s) Priveq
Deal Type Buyout (LBO, MBO, MBI)

Target

Mediaplanet International

Stockholm, Sweden
Mediaplanet International is a digital media agency that publish print and digital campaigns about the most timely health, business, technology, lifestyle, education, and corporate social responsibility topics. Mediaplanet International was established in 2002 and is based in Stockholm, Sweden.

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Buyer(S) 1

Buyer

Priveq

Stockholm, Sweden

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1983
PE ASSETS 6.3B SEK
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Priveq is a private equity firm that invests in privately owned, small and medium-sized Scandinavian companies. Priveq targets profitable businesses with strong market positions and growth potential. The Firm looks to invest SEK 5 – 200 million in companies with sales typically greater than SEK 100 million. Priveq generally seeks equity between 30 and 70 percent in portfolio companies. The Firm will invest in a wide range of industries, but avoids real estate. Prospective transaction types include MBOs and growth capital financings. Priveq Investment was formerly known as Skandia Investment AB. The Firm was formed in 1983 and is based in Stockholm.


DEAL STATS #
Overall 31 of 48
Sector (Digital Media) 1 of 1
Type (Buyout (LBO, MBO, MBI)) 13 of 17
Country (Sweden) 29 of 44
Year (2016) 4 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-07-05 Internatural AB

Orebro, Sweden

Internatural AB is a distributor and marketer of organic, plant-based and other lifestyle food products in Sweden and Norway. Internatural has a strong portfolio of well recognized proprietary brands complemented by local and international third party brands. Internatural is the holding entity of the operating companies Kung Markatta AB and Alma Norge AS.

Sell kr810M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-11-16 El-Björn International AB

Anderstorp, Sweden

El-Björn International AB is a provider of temporary installations for power distribution, climate control, and lighting to the European market. El-Björn International was founded in 1954 and is based in Anderstorp, Sweden.

Sell -