Investment Summary

Princeton Equity Group Invests In Strickland Brothers

On May 24, 2021, private equity firm Princeton Equity Group invested in automotive company Strickland Brothers

Investment Highlights
  • This is Princeton Equity Group’s 1st transaction in the Automotive sector.
  • This is Princeton Equity Group’s 2nd transaction in the United States.
  • This is Princeton Equity Group’s 1st transaction in North Carolina.

Investment Summary
Date 2021-05-24
Target Strickland Brothers
Sector Automotive
Investor(s) Princeton Equity Group
Deal Type Growth Capital

Target

Strickland Brothers

Winston-Salem, North Carolina, United States
Strickland Brothers operates and offers fast and friendly oil change services, along with a variety of preventative maintenance services for vehicle drive thru oil changes, tire rotations, vehicle inspections, fleet service programs and much more. Strickland Brothers was founded in 2016 and is based in Winston-Salem, North Carolina.

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Investor(S) 1

Investor

Princeton Equity Group

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2019
Size Small
Type Sector Focused
DESCRIPTION

Princeton Equity Group is a private equity firm focused on investing in franchisor and multi-unit businesses where it can assist with franchisee development, marketing, human capital, and real estate strategies. Franchisor categories of interest include consumer, healthcare, and business services. Princeton Equity Group was formed in 2019 and is based in Princeton, New Jersey.

DEAL STATS #
Overall 2 of 9
Sector (Automotive) 1 of 2
Type (Growth Capital) 2 of 7
State (North Carolina) 1 of 2
Country (United States) 2 of 9
Year (2021) 2 of 3
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DATE TARGET DEAL TYPE VALUE
2021-04-14 Card My Yard

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Card My Yard is a franchisor of short-term celebratory yard greetings, including large letters, custom graphics, or signage installed on a customer’s lawn to memorialize a milestone event. Card My Yard was founded in 2014 and is based in Austin, Texas.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-10 D1 Training

Franklin, Tennessee, United States

D1 Training is a provider of fitness that utilizes the five basic tenets of athletic-based training to help people of all ages achieve their sport and fitness goals. D1 Training was founded in 2001 and is based in Franklin, Tennessee.

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