Growth Capital • Franchising

Princeton Equity Group Invests In IFPG

On May 11, 2022, private equity firm Princeton Equity Group invested in franchising company IFPG

Investment Context
  • This is Princeton Equity Group’s 2nd transaction in the Franchising sector.
  • This is Princeton Equity Group’s 6th transaction in the United States.
  • This is Princeton Equity Group’s 1st transaction in New Jersey.
Investment Fate
  • IFPG was sold to a consortium of financial buyers in 2025.

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Investment Summary

Date May 11, 2022
Target IFPG
Sector Franchising
Investor(s) Princeton Equity Group
Deal Type Growth Capital

Target Company

IFPG

Parlin, New Jersey, United States
IFPG is an operator of a membership-based franchise consulting network of franchisors, franchisor consultants, and vendors. IFPG also hosts events and conferences for its current members and provides lead generation services, consultant training, and industry-relevant periodicals and online content. IFPG was founded in 2012 and is based in Parlin, New Jersey.
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Investor Overview 1

DESCRIPTION

Princeton Equity Group is a private equity firm focused on investing in franchisor and multi-unit businesses where it can assist with franchisee development, marketing, human capital, and real estate strategies. Franchisor categories of interest include consumer, healthcare, and business services. Princeton Equity Group was formed in 2019 and is based in Princeton, New Jersey.


Deal Context for Investor #
Overall 6 of 10
Sector: Franchising 2 of 4
Type: Growth Capital 6 of 8
State: New Jersey 1 of 1
Country: United States 6 of 10
Year: 2022 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-05-03 Ellie Mental Health

Mendota Heights, Minnesota, United States

Ellie Mental Health is a provider and franchisor of talk therapy services, couples counseling, psychiatric medication management, and community-based mental health services. Ellie Mental Health was founded in 2015 and is based in Mendota Heights, Minnesota.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-09-06 Accelerated Brands

Winston-Salem, North Carolina, United States

Accelerated Brands is a provider of automotive services that comprises Strickland Brothers, a franchisor and operator of 10-minute oil change and automotive maintenance service centers, and Trademark Car Wash, an operator of express and full-service car wash locations. Accelerated Brands is based in Winston-Salem, North Carolina.

Buy -