Investment Summary

Princeton Equity Group Invests In D1 Training

On November 10, 2021, private equity firm Princeton Equity Group invested in consumer services company D1 Training

Investment Highlights
  • This is Princeton Equity Group’s 1st transaction in the Consumer Services sector.
  • This is Princeton Equity Group’s 3rd transaction in the United States.
  • This is Princeton Equity Group’s 1st transaction in Tennessee.

Investment Summary
Date 2021-11-10
Target D1 Training
Sector Consumer Services
Investor(s) Princeton Equity Group
Deal Type Growth Capital

Target

D1 Training

Franklin, Tennessee, United States
D1 Training is a provider of fitness that utilizes the five basic tenets of athletic-based training to help people of all ages achieve their sport and fitness goals. D1 Training was founded in 2001 and is based in Franklin, Tennessee.

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Investor(S) 1

Investor

Princeton Equity Group

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2019
Size Small
Type Sector Focused
DESCRIPTION

Princeton Equity Group is a private equity firm focused on investing in franchisor and multi-unit businesses where it can assist with franchisee development, marketing, human capital, and real estate strategies. Franchisor categories of interest include consumer, healthcare, and business services. Princeton Equity Group was formed in 2019 and is based in Princeton, New Jersey.

DEAL STATS #
Overall 3 of 9
Sector (Consumer Services) 1 of 1
Type (Growth Capital) 3 of 7
State (Tennessee) 1 of 1
Country (United States) 3 of 9
Year (2021) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-05-24 Strickland Brothers

Winston-Salem, North Carolina, United States

Strickland Brothers operates and offers fast and friendly oil change services, along with a variety of preventative maintenance services for vehicle drive thru oil changes, tire rotations, vehicle inspections, fleet service programs and much more. Strickland Brothers was founded in 2016 and is based in Winston-Salem, North Carolina.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-05-03 Ellie Mental Health

Mendota Height, Minnesota, United States

Ellie Mental Health is a provider and franchisor of talk therapy services, couples counseling, psychiatric medication management, and community-based mental health services. Ellie Mental Health was founded in 2015 and is based in Mendota Height, Minnesota.

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