Investment Summary

Princeton Equity Group Exits Ellie Mental Health

On August 4, 2025, Nystrom Counseling invested in healthcare services company Ellie Mental Health from Princeton Equity Group

Investment Highlights
  • This is Nystrom Counseling’s 1st transaction in the Healthcare Services sector.
  • This is Nystrom Counseling’s 1st transaction in the United States.
  • This is Nystrom Counseling’s 1st transaction in Minnesota.

Investment Summary

Date 2025-08-04
Target Ellie Mental Health
Sector Healthcare Services
Investor(s) Nystrom Counseling
Sellers(s) Princeton Equity Group
Deal Type Add-on Acquisition

Target

Ellie Mental Health

Mendota Heights, Minnesota, United States
Ellie Mental Health is a provider and franchisor of talk therapy services, couples counseling, psychiatric medication management, and community-based mental health services. Ellie Mental Health was founded in 2015 and is based in Mendota Heights, Minnesota.

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Investor(S) 1

Investor

Nystrom Counseling

New Brighton, Minnesota, United States

Category Company
Founded 1991
Sector Healthcare Services
DESCRIPTION

Nystrom & Associates provides heal from trauma, grief, depression, anxiety and overwhelming stress. Nystrom & Associates was founded in 1991 and is based in New Brighton, Minnesota.


DEAL STATS #
Overall 1 of 1
Sector: Healthcare Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: Minnesota M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2025 M&A 1 of 1

Seller(S) 1

DESCRIPTION

Princeton Equity Group is a private equity firm focused on investing in franchisor and multi-unit businesses where it can assist with franchisee development, marketing, human capital, and real estate strategies. Franchisor categories of interest include consumer, healthcare, and business services. Princeton Equity Group was formed in 2019 and is based in Princeton, New Jersey.


DEAL STATS #
Overall 3 of 3
Sector: Healthcare Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 2
State: Minnesota M&A 1 of 1
Country: United States M&A 3 of 3
Year: 2025 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-07-07 IFPG

Parlin, New Jersey, United States

IFPG is an operator of a membership-based franchise consulting network of franchisors, franchisor consultants, and vendors. IFPG also hosts events and conferences for its current members and provides lead generation services, consultant training, and industry-relevant periodicals and online content. IFPG was founded in 2012 and is based in Parlin, New Jersey.

Sell -