Consolidation • Franchising

Princeton Equity Group Acquires Five Star Franchising

On March 3, 2023, private equity firm Princeton Equity Group acquired franchising company Five Star Franchising

Acquisition Context
  • This is Princeton Equity Group’s 3rd transaction in the Franchising sector.
  • This is Princeton Equity Group’s 8th transaction in the United States.
  • This is Princeton Equity Group’s 1st transaction in Utah.

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M&A Deal Summary

Date March 3, 2023
Target Five Star Franchising
Sector Franchising
Buyer(s) Princeton Equity Group
Deal Type Consolidation

Target Company

Five Star Franchising

Springville, Utah, United States
Five Star Franchising is a group of franchised brands that includes Five Star Bath Solutions, Joe Homebuyer, Gotcha Covered, Bio-One, 1-800 Packouts, 1-800 Textiles and Mosquito Shield. Five Star Franchising was founded in 2009 and is based in Springville, Utah.
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Buyer Overview 1

DESCRIPTION

Princeton Equity Group is a private equity firm focused on investing in franchisor and multi-unit businesses where it can assist with franchisee development, marketing, human capital, and real estate strategies. Franchisor categories of interest include consumer, healthcare, and business services. Princeton Equity Group was formed in 2019 and is based in Princeton, New Jersey.


Deal Context for Buyer #
Overall 8 of 10
Sector: Franchising 3 of 4
Type: Consolidation 2 of 2
State: Utah 1 of 1
Country: United States 8 of 10
Year: 2023 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-09-06 Accelerated Brands

Winston-Salem, North Carolina, United States

Accelerated Brands is a provider of automotive services that comprises Strickland Brothers, a franchisor and operator of 10-minute oil change and automotive maintenance service centers, and Trademark Car Wash, an operator of express and full-service car wash locations. Accelerated Brands is based in Winston-Salem, North Carolina.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-04-03 Stretch Zone

Fort Lauderdale, Florida, United States

Stretch Zone is a stretch therapy franchisor offering a proprietary practitioner-assisted stretching method using patented Stretch Zone Stabilization System to enhance muscle function and overall mobility. Stretch Zone was founded in 2004 and is based in Fort Lauderdale, Florida.

Buy -