Investment Summary

Primus Capital Invests In Ambition

On October 7, 2021, private equity firm Primus Capital invested in information technology company Ambition

Investment Highlights
  • This is Primus Capital’s 8th transaction in the Information Technology sector.
  • This is Primus Capital’s 55th transaction in the United States.
  • This is Primus Capital’s 7th transaction in Tennessee.

Investment Summary
Date 2021-10-07
Target Ambition
Sector Information Technology
Investor(s) Primus Capital
Deal Type Growth Capital

Target

Ambition

Chattanooga, Tennessee, United States
Ambition provides sales organizations get real-time performance insights and create revenue-driving culture. Its platform is used by clients like Aerotek, UPS, Wayfair, Prezi and Arrive Logistics to create transparent, goal-oriented, and inspired sales teams and call centers. Ambition was formed in 2013 and is based in Chattanooga, Tennessee.

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Investor(S) 1

Investor

Primus Capital

Cleveland, Ohio, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1983
PE ASSETS 900M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Primus Capital is a private equity firm focused on investing in established companies in the business services, healthcare and education industry sectors. Primus looks for established, high-growth companies with strong management and predictable/recurring revenues. The Firm will consider both control and minority positions and has a target investment size of $15 to $70 million. Prospective transaction types include growth equity financings, recapitalizations, and management-led buyouts. Primus Capital was formed in 1983 and is based in Cleveland, Ohio.

DEAL STATS #
Overall 56 of 60
Sector (Information Technology) 8 of 9
Type (Growth Capital) 24 of 28
State (Tennessee) 7 of 7
Country (United States) 55 of 59
Year (2021) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-08-16 Bloomfire

Austin, Texas, United States

Bloomfire is an easy-to-use knowledge management system that organizes information and expertise to break down silos and make companies more efficient. Bloomfire knowledge systems software is used by thousands of employees at leading companies for social learning, customer service, and sales & marketing alignment. Bloomfire was founded in 2010 and is based in Austin, Texas.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-20 EnableComp

Franklin, Tennessee, United States

EnableComp is a provider of workers' compensation, Veteran Affairs, and other complex claims processing solutions, facilitated by its proprietary software, Enforcer360. EnableComp was founded in 2000 and is based in Franklin, Tennessee.

Sell -
Mergr

Product

Company

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