M&A Deal Summary

PRIMIS Marketing Group Acquires MarketModels

On October 16, 2005, PRIMIS Marketing Group acquired information technology company MarketModels

Acquisition Highlights
  • This is PRIMIS Marketing Group’s 2nd transaction in the Information Technology sector.
  • This is PRIMIS Marketing Group’s 2nd transaction in the United States.
  • This is PRIMIS Marketing Group’s 1st transaction in Rhode Island.

M&A Deal Summary
Date 2005-10-16
Target MarketModels
Sector Information Technology
Buyer(s) PRIMIS Marketing Group
Deal Type Add-on Acquisition

Target

MarketModels

Wickford, Rhode Island, United States
MarketModels, Inc. is a provider of analytics, modeling and data integration solutions that convert customer and prospect data into marketing intelligence, improves marketing efficiency across all channels and optimizes customer marketing programs.

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Buyer(S) 1

Buyer

PRIMIS Marketing Group

Chicago, Illinois, United States
Category Company
Founded 2003
Sector Information Technology
DESCRIPTION

PRIMIS Marketing Group, Inc. is a provider of integrated information marketing solutions to middle market companies. PRIMIS combines best-in-class services and technologies in data sourcing and enhancement, modeling and analysis, data management, and optimization to enable its clients to acquire and retain profitable customer relationships.

DEAL STATS #
Overall 2 of 3
Sector (Information Technology) 2 of 2
Type (Add-on Acquisition) 2 of 3
State (Rhode Island) 1 of 1
Country (United States) 2 of 3
Year (2005) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2004-11-12 Hyphos360

Clearwater, Florida, United States

Hyphos360, Inc. is a marketing database solutions company specializing in the design and support of marketing databases, campaign processing, marketing analytics, data sales and list rental fulfillment.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2006-01-05 CoReg360

Westminster, Colorado, United States

CoReg360, Inc. is a provider of online lead generation solutions for publishers and advertisers.

Buy -
Mergr

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