Add-on Acquisition • Information Technology

PRIMIS Marketing Group Acquires MarketModels

On October 16, 2005, PRIMIS Marketing Group acquired information technology company MarketModels

Acquisition Context
  • This is PRIMIS Marketing Group’s 2nd transaction in the Information Technology sector.
  • This is PRIMIS Marketing Group’s 2nd transaction in the United States.
  • This is PRIMIS Marketing Group’s 1st transaction in Rhode Island.

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M&A Deal Summary

Date October 16, 2005
Target MarketModels
Sector Information Technology
Buyer(s) PRIMIS Marketing Group
Deal Type Add-on Acquisition

Target Company

MarketModels

Wickford, Rhode Island, United States
MarketModels, Inc. is a provider of analytics, modeling and data integration solutions that convert customer and prospect data into marketing intelligence, improves marketing efficiency across all channels and optimizes customer marketing programs.
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Buyer Overview 1

Buyer

PRIMIS Marketing Group

Chicago, Illinois, United States

Category Company
Founded 2003
Sector Information Technology
DESCRIPTION

PRIMIS Marketing Group, Inc. is a provider of integrated information marketing solutions to middle market companies. PRIMIS combines best-in-class services and technologies in data sourcing and enhancement, modeling and analysis, data management, and optimization to enable its clients to acquire and retain profitable customer relationships.


Deal Context for Buyer #
Overall 2 of 3
Sector: Information Technology 2 of 2
Type: Add-on Acquisition 2 of 3
State: Rhode Island 1 of 1
Country: United States 2 of 3
Year: 2005 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2004-11-12 Hyphos360

Clearwater, Florida, United States

Hyphos360, Inc. is a marketing database solutions company specializing in the design and support of marketing databases, campaign processing, marketing analytics, data sales and list rental fulfillment.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2006-01-05 CoReg360

Westminster, Colorado, United States

CoReg360, Inc. is a provider of online lead generation solutions for publishers and advertisers.

Buy -