M&A Deal Summary

Prime Visibility Acquires AdOn Network

On January 22, 2008, Prime Visibility acquired internet software and services company AdOn Network from Bridge Investments

Acquisition Highlights
  • This is Prime Visibility’s 1st transaction in the Internet Software and Services sector.
  • This is Prime Visibility’s 1st transaction in the United States.
  • This is Prime Visibility’s 1st transaction in Arizona.

M&A Deal Summary
Date 2008-01-22
Target AdOn Network
Sector Internet Software and Services
Buyer(s) Prime Visibility
Sellers(s) Bridge Investments
Deal Type Merger

Target

AdOn Network

Tempe, Arizona, United States
AdOn Network, Inc. is a provider of innovative contextual and behavioral advertising solutions for advertisers and publishers on the Internet.

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Buyer(S) 1

Buyer

Prime Visibility

New York, New York, United States
Category Company
Founded 1998
Sector Internet Software and Services
DESCRIPTION

Prime Visibility LLC is a provider of contextual and behavioral advertising solutions for advertisers and publishers through its own online ad network, and Prime Visibility, a rapidly expanding search engine marketing (SEM) company specializing in Search Engine Optimization (SEO), Pay-Per-Click (PPC) and PPC Search Engine Internet Marketing.

DEAL STATS #
Overall 1 of 1
Sector (Internet Software and Services) 1 of 1
Type (Merger) 1 of 1
State (Arizona) 1 of 1
Country (United States) 1 of 1
Year (2008) 1 of 1

Seller(S) 1

SELLER

Bridge Investments

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 1998
Size Small
Type Sector Agnostic
DESCRIPTION

Bridge Investments is a private investment firm focused on growth companies. The Firm has the flexibility to invest at any stage of a business’s growth cycle, from seed or Series A investments to majority investments in mature growth companies seeking liquidity and support in advancing to the next level. Areas of focus include tech, tech-enabled services, SaaS, consumer, and health/wellness. Bridge Investments was established in 1998 and is headquartered in Highland Park, Illinois.

DEAL STATS #
Overall 1 of 7
Sector (Internet Software and Services) 1 of 2
Type (Merger) 1 of 1
State (Arizona) 1 of 1
Country (United States) 1 of 7
Year (2008) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-12-01 AdOn Network

Tempe, Arizona, United States

AdOn Network, Inc. is a provider of innovative contextual and behavioral advertising solutions for advertisers and publishers on the Internet.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-06-01 FreightWatch International

Austin, Texas, United States

FreightWatch International Ltd. is a logistics security services company that provides technology-enabled services to large multi-national corporations that transport high-value cargo over the road. FWI uses a combination of covert tracking devices, along with other risk mitigation techniques and services, to minimize loss from cargo theft.

Buy -
Mergr

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