Add-on Acquisition • Beverages

Prime Drink Group Acquires Triani

On May 8, 2024, Prime Drink Group acquired beverage company Triani

Acquisition Context
  • This is Prime Drink Group’s 1st transaction in the Beverages sector.
  • This is Prime Drink Group’s 1st transaction in Canada.
  • This is Prime Drink Group’s 1st transaction in Quebec.

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M&A Deal Summary

Date May 8, 2024
Target Triani
Sector Beverages
Buyer(s) Prime Drink Group
Deal Type Add-on Acquisition

Target Company

Triani

Quebec, Canada
Triani specializes in producing, bottling, and selling alcoholic and non-alcoholic beverages to a large client roster including prestigious brand names across North America. The company produces and markets Octane, Mojo, Baron, and Seagram malt-based alcoholic beverages, as well as non-alcoholic products under the Hickson brand. It also markets alcoholic and non-alcoholic microbrewery beers from Brasserie les 2 Frères (Hickson, Série Découverte, and Charles-Henri), as well as produces several other alcoholic beverages for both the Canadian and American markets. Triani was formed in 2015 and is based in Quebec.
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Buyer Overview 1

Buyer

Prime Drink Group

Montreal, Quebec, Canada

Category Company
Founded 2015
Sector Beverages
Revenue 1M CAD (2024)
DESCRIPTION

Prime Drink Group is a diversified beverage holding company that owns more than 3.4 billion liters of Québec’s fresh groundwater reserves volume under permit. Prime Drink Group is based in Montreal, Quebec.


Deal Context for Buyer #
Overall 1 of 1
Sector: Beverages 1 of 1
Type: Add-on Acquisition 1 of 1
State: Quebec 1 of 1
Country: Canada 1 of 1
Year: 2024 1 of 1