M&A Deal Summary

Primal Pet Foods Acquires EcoKind

On April 6, 2022, Primal Pet Foods acquired consumer products company EcoKind

Acquisition Highlights
  • This is Primal Pet Foods’ 2nd transaction in the Consumer Products sector.
  • This is Primal Pet Foods’ 2nd transaction in the United States.
  • This is Primal Pet Foods’ 1st transaction in Virginia.

M&A Deal Summary
Date 2022-04-06
Target EcoKind
Sector Consumer Products
Buyer(s) Primal Pet Foods
Deal Type Add-on Acquisition
Advisor(s) The Peakstone Group (Financial)

Target

EcoKind

Richmond, Virginia, United States
EcoKind produces premium, all-natural dog chews. The Company focuses on yak cheese chews and has a significant presence through Amazon. EcoKind was founded in 2013 and is based in Richmond, Virginia.

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Buyer(S) 1

Buyer

Primal Pet Foods

Fairfield, California, United States
Category Company
Founded 2001
Sector Consumer Products
DESCRIPTION

Primal Pet Foods is a manufacturer of minimally processed diets treats and supplements crafted to elevate the health and well-being of pets. The company offers a premium line of products that are manufactured across multiple facilities in California, Colorado, Texas, and Washington, using production processes that best retain the natural nutrition of superior ingredients. Primal Pet Foods was founded in 2001 and is based in Fairfield, California.

DEAL STATS #
Overall 2 of 2
Sector (Consumer Products) 2 of 2
Type (Add-on Acquisition) 1 of 1
State (Virginia) 1 of 1
Country (United States) 2 of 2
Year (2022) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-08-17 Prairie Dog Pet Products

Grand Prairie, Texas, United States

Prairie Dog Pet Products is a specialty manufacturer and marketer of premium, American-made dog treats, including freeze-dried treats, jerky, and natural parts. Prairie Dog Pet Products is headquartered in Grand Prairie, Texas.

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