Add-on Acquisition • Consumer Products

Prima Acquires Prospect Farms

On December 13, 2022, Prima acquired consumer products company Prospect Farms

Acquisition Context

This is Prima’s 1st transaction in the Consumer Products sector.
This is Prima’s 1st transaction in the United States.
This is Prima’s 1st transaction in Maine.

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M&A Deal Summary
Date	December 13, 2022
Target	Prospect Farms
Sector	Consumer Products
Buyer(s)	Prima
Deal Type	Add-on Acquisition

Target Company

Prospect Farms

Prospect, Maine, United States

Prospect Farms is a CPG wellness platform, fueling leading wellness brands with all-natural ingredients and botanical blends all from their farm. Operating from a state-of-the-art, fully vertically integrated manufacturing and farming complex in coastal Maine, it supports a comprehensive wellness portfolio of over 50 benefit-focused botanical products. The brand's wellness portfolio includes premium tinctures and topical products, while their veterinarian recommended pet line includes products designed to improve mood and mobility, specially formulated for size and diet. Prospect Farms is based in Prospect, Maine.

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Buyer Overview 1

Buyer

Prima

Santa Monica, California, United States

Category	Company
Founded	2018
Sector	Consumer Products

DESCRIPTION

Prima is a science-backed whole-body wellness brand that makes potent plant therapeutic skincare, body care, and supplements with organic hemp CBD and functional botanicals to help combat stress and target issues at their source. Prima was founded in 2018 and is based in Santa Monica, California.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Consumer Products	1 of 1
Type: Add-on Acquisition	1 of 1
State: Maine	1 of 1
Country: United States	1 of 1
Year: 2022	1 of 1

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