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M&A Deal Summary

Pricoa Private Capital Acquires Together Group

On May 30, 2023, asset manager Pricoa Private Capital acquired marketing company Together Group from Bregal Sagemount

Acquisition Highlights
  • This is Pricoa Private Capital’s 1st transaction in the Marketing sector.
  • This is Pricoa Private Capital’s 5th transaction in the United Kingdom.

M&A Deal Summary
Date 2023-05-30
Target Together Group
Sector Marketing
Buyer(s) Pricoa Private Capital
Sellers(s) Bregal Sagemount
Deal Type Secondary Buyout

Target

Together Group

London, United Kingdom
Together Group is a group of full-service digital agencies focused on providing digital strategy, eCommerce, marketing, and creative branding services. Together Group was founded in 2017 and is based in London, United Kingdom.

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Buyer(S) 1

Buyer

Pricoa Private Capital

Investor Investor Investor Investor

Category Asset Manager
Founded 1925
Size Mega
Type Sector Agnostic
DESCRIPTION

Pricoa Private Capital is the principal investment arm of Prudential Financial. Pricoa looks to provide a variety of financing and capital solutions including equity, mezzanine, and other financial solutions to companies globally. The Firm focuses on investing in middle-market companies in traditional industries. Pricoa Private Capital dates back to 1925 and is based in Chicago, Illinois.

DEAL STATS #
Overall 5 of 5
Sector (Marketing) 1 of 1
Type (Secondary Buyout) 4 of 4
Country (United Kingdom) 5 of 5
Year (2023) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-04-07 Specialist People Services

Bradford, United Kingdom

Specialist People Services is a recruitment business providing critical labor solutions to the logistics market in the UK and internationally. The group encompasses the operating brands Driver Hire Nationwide, Driver Hire Australia, Driver Risk Management, and ISS Labour. Specialist People Services was formed in 1983 and is based in Bradford, United Kingdom.

Buy -

Seller(S) 1

SELLER

Bregal Sagemount

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 2012
PE ASSETS 1.7B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Bregal Sagemount is a growth-focused private capital firm. The Firm provides flexible capital and strategic assistance to market-leading companies in high-growth sectors across a wide variety of transaction situations. Bregal Sagemount invests $8 to $150 million per transaction in a variety of sectors including software, digital infrastructure, healthcare IT, healthcare services, business and consumer services, financial technology, and specialty finance. Bregal Sagemount was formed in 2012 and is headquartered in New York City.

DEAL STATS #
Overall 34 of 37
Sector (Marketing) 1 of 1
Type (Secondary Buyout) 17 of 18
Country (United Kingdom) 2 of 2
Year (2023) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-05-16 Orange Logic

Irvine, California, United States

Orange Logic is a provider of digital asset management (“DAM”) software through its CortexTM platform. The platform is used by companies to streamline their DAM processes, improving marketing efficiency and unlocking growth opportunities. Orange Logic was founded in 1998 and is based in Irvine, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-09-12 Bradford

Houston, Texas, United States

Bradford focuses on airport logistics within the global aviation industry. The company's turnkey services include technology, security, supply chain management, and consultancy. It currently operates twenty-two airport contracts in the U.S. and a joint venture at London Heathrow in the UK for the operations of CRDCs. Bradford was formed in 2000 and is based in Houston, Texas.

Buy -
Mergr

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