Add-on Acquisition • Software

Pricefx Acquires Brennus Analytics SAS

On May 7, 2020, Pricefx acquired software company Brennus Analytics SAS

Acquisition Context

This is Pricefx’s 1st transaction in the Software sector.
This is Pricefx’s 1st transaction in France.

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M&A Deal Summary
Date	May 7, 2020
Target	Brennus Analytics SAS
Sector	Software
Buyer(s)	Pricefx
Deal Type	Add-on Acquisition

Target Company

Brennus Analytics SAS

Paris, France

Brennus Analytics SAS is an AI pricing software solutions to B2B companies (manufacturing, B2B distribution, logistics). Brennus Analytics was founded in 2015 and is based in Pairs, France.

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Buyer Overview 1

Buyer

Pricefx

Pfaffenhofen, Germany

Category	Company
Founded	2011
Sector	Internet Software and Services

DESCRIPTION

Pricefx is a SaaS pricing software that offers a comprehensive suite of solutions that are fast to implement, flexible to configure and customize, and friendly to learn and use. The company delivers a complete price optimization and management platform based on native cloud architecture, providing time to value and total cost of ownership advantages to customers. Pricefx was founded in 2011 and is based in Pfaffenhofen, Germany.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Software	1 of 1
Type: Add-on Acquisition	1 of 1
Country: France	1 of 1
Year: 2020	1 of 1

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