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  6. Previsible Acquires Improove

M&A Deal Summary

Previsible Acquires Improove

On November 13, 2025, Previsible acquired digital media company Improove from AG Capital

Acquisition Highlights
  • This is Previsible’s 2nd transaction in the Digital Media sector.
  • This is Previsible’s 2nd transaction in the United States.
  • This is Previsible’s 1st transaction in New York.

M&A Deal Summary
Date 2025-11-13
Target Improove
Sector Digital Media
Buyer(s) Previsible
Sellers(s) AG Capital
Deal Type Add-on Acquisition

Target

Improove

New York, New York, United States
Improove is an SEO agency that provides services to more than 130 customers around the world from its three locations in Vienna, Madrid, and New York. Improove's proprietary approach provides its clients with sustainable website traffic with particularly high conversion rates resulting in a market-leading return on investment. Improove was founded in 2009 and is based in New York, New York.

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Buyer(S) 1

Buyer

Previsible

San Francisco, California, United States
Category Company
Founded 2020
Sector Marketing
DESCRIPTION

Previsible provides services including technical SEO strategy, AI-driven analytics, and SEO talent enablement for mid-market and enterprise clients. Previsible was founded in 2020 and is based in San Francisco, California.

DEAL STATS #
Overall 2 of 2
Sector: Digital Media M&A 2 of 2
Type: Add-on Acquisition M&A Deals 2 of 2
State: New York M&A 1 of 1
Country: United States M&A 2 of 2
Year: 2025 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-07-09 Internet Marketing Ninjas

Pahrump, Nevada, United States

Internet Marketing Ninjas provides services including link building, technical SEO, digital PR, content strategy, and competitive search intelligence. Internet Marketing Ninjas was founded in 1999 and is based in Pahrump, Nevada.

Buy -

Seller(S) 1

SELLER

AG Capital

Investor Investor Investor

Category Private Equity Firm
Founded 2021
Size Small
Type Sector Agnostic
DESCRIPTION

AG Capital is a private equity firm focused on small and mid-sized companies with sustainable business models and growth opportunities. AG Capital considers businesses in Austria, Germany, Switzerland, and northern Italy with revenues of at least €10 million. The Firm typically commits €5 to €20 million in minority and majority investments to support growth, buy-and-build situations, management buy-ins and buy-outs, and partial and total sales. AG Capital will not invest in fossil energy, tobacco, real estate, and gambling. AG Capital is headquartered in Vienna, Austria.

DEAL STATS #
Overall 1 of 1
Sector: Digital Media M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: New York M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-02-01 IDENTA Ausweissysteme

Villingen-Schwenningen, Germany

IDENTA Ausweissysteme is a provider of chip card and digital solutions in the areas of access control, public transport, automotive, and hotels. Its portfolio includes multifunctional chip cards, MasterCard credit cards, and RFID media such as key fobs (key chains with transponders). IDENTA Ausweissysteme is based in Villingen-Schwenningen, Germany.

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Mergr

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