M&A Deal Summary

Pretty Great Acquires Bonfire

On July 20, 2015, Pretty Great acquired apparel/textiles company Bonfire from Amer Sports

Acquisition Highlights
  • This is Pretty Great’s 2nd transaction in the Apparel/Textiles sector.
  • This is Pretty Great’s 1st transaction in Canada.
  • This is Pretty Great’s 1st transaction in British Columbia.

M&A Deal Summary
Date 2015-07-20
Target Bonfire
Sector Apparel/Textiles
Buyer(s) Pretty Great
Sellers(s) Amer Sports
Deal Type Divestiture

Target

Bonfire

Revelstoke, British Columbia, Canada
Bonfire is a technical snowboard outerwear brand whose goal is to deliver functional and innovative outerwear to increase performance on the mountain.

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Buyer(S) 1

Buyer

Pretty Great

Santa Ana, California, United States
Category Company
Founded 2015
Sector Apparel/Textiles
DESCRIPTION

Pretty Great, LLC is a company based on the idea that well considered product and brand authenticity are paramount. Pretty Great manages a curated collection of brands that have compelling, authentic and unique identities. It is a goal to focus each brand’s product offering, brand message and customer service to highlight what makes unique.

DEAL STATS #
Overall 2 of 2
Sector (Apparel/Textiles) 2 of 2
Type (Divestiture) 2 of 2
State (British Columbia) 1 of 1
Country (Canada) 1 of 1
Year (2015) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-07-20 Nikita ehf

Reykjavik, Iceland

Nikita was born with a few handmade items based out of Iceland in the late 1990s as an original female-specific brand in the male-dominated world of action sports, and has since become one of the most popular brands for action-seeking girls. Drawing its inspiration from the boardsports lifestyle, combined with an affinity for design, Nikita is well known for its unique perspective, and for connecting like-minded, spirited and creative girls across the world. Collections in streetwear, outerwear and swimwear provide this contrast of style and function—fit for purpose and made for girls, by girls.

Buy -

Seller(S) 1

SELLER

Amer Sports

Helsinki, Finland
Category Company
Founded 1950
Sector Consumer Products
Revenue 4.4B USD (2023)
DESCRIPTION

Amer Sports is a sporting goods company with recognized brands including Salomon, Wilson, Atomic, Arc'teryx, Mavic, Suunto, and Precor. The company's technically advanced sports equipment, footwear, and apparel improve performance and increase the enjoyment of sports and outdoor activities. Amer Sports was formed in 1950 and is based in Helsinki, Finland.

DEAL STATS #
Overall 3 of 5
Sector (Apparel/Textiles) 2 of 2
Type (Divestiture) 2 of 4
State (British Columbia) 1 of 1
Country (Canada) 1 of 1
Year (2015) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-07-20 Nikita ehf

Reykjavik, Iceland

Nikita was born with a few handmade items based out of Iceland in the late 1990s as an original female-specific brand in the male-dominated world of action sports, and has since become one of the most popular brands for action-seeking girls. Drawing its inspiration from the boardsports lifestyle, combined with an affinity for design, Nikita is well known for its unique perspective, and for connecting like-minded, spirited and creative girls across the world. Collections in streetwear, outerwear and swimwear provide this contrast of style and function—fit for purpose and made for girls, by girls.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-07-29 QUEENAX srl

Rome, Italy

QUEENAX srl is a functional training systems provider.

Buy -
Mergr

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