M&A Deal Summary

Premion Acquires Octillion

On February 1, 2024, Premion acquired marketing company Octillion

Acquisition Highlights
  • This is Premion’s 1st transaction in the Marketing sector.
  • This is Premion’s 1st transaction in the United States.
  • This is Premion’s 1st transaction in Florida.

M&A Deal Summary
Date 2024-02-01
Target Octillion
Sector Marketing
Buyer(s) Premion
Deal Type Add-on Acquisition

Target

Octillion

Boynton Beach, Florida, United States
Octillion is a demand-side platform (DSP) focused on Local CTV/OTT advertising. The company provides planning, buying, attribution, and optimization tools for local and mid-market advertisers and agencies utilizing their proprietary tech stack. Octillion is based in Boynton Beach, Florida.

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Buyer(S) 1

Buyer

Premion

New York, New York, United States
Category Company
Sector Marketing
DESCRIPTION

Premion is a CTV/OTT ad platform for regional & local advertisers that delivers transparency & brand safety, & makes it easy for advertisers to reach engaged audiences. Premion is based in New York, New York

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Florida) 1 of 1
Country (United States) 1 of 1
Year (2024) 1 of 1
Mergr

Product

Company

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