Add-on Acquisition • Marketing

Premion Acquires Octillion

On February 1, 2024, Premion acquired marketing company Octillion

Acquisition Context

This is Premion’s 1st transaction in the Marketing sector.
This is Premion’s 1st transaction in the United States.
This is Premion’s 1st transaction in Florida.

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M&A Deal Summary
Date	February 1, 2024
Target	Octillion
Sector	Marketing
Buyer(s)	Premion
Deal Type	Add-on Acquisition

Target Company

Octillion

Boynton Beach, Florida, United States

Octillion is a demand-side platform (DSP) focused on Local CTV/OTT advertising. The company provides planning, buying, attribution, and optimization tools for local and mid-market advertisers and agencies utilizing their proprietary tech stack. Octillion is based in Boynton Beach, Florida.

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Buyer Overview 1

Buyer

Premion

New York, New York, United States

Category	Company
Sector	Marketing

DESCRIPTION

Premion is a CTV/OTT ad platform for regional & local advertisers that delivers transparency & brand safety, & makes it easy for advertisers to reach engaged audiences. Premion is based in New York, New York

Deal Context for Buyer	#
Overall	1 of 1
Sector: Marketing	1 of 1
Type: Add-on Acquisition	1 of 1
State: Florida	1 of 1
Country: United States	1 of 1
Year: 2024	1 of 1

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