Premier Equipment is a U.S. agricultural and construction equipment dealer that sells new and used tractors, agricultural implements, construction machinery, parts and service support to farmers, landscapers, landowners, homeowners and commercial contractors throughout eastern North Carolina. The Company’s authorized product offerings include brands such as New Holland Agriculture and Construction, Mahindra utility vehicles, commercial mowers and a range of handheld and towing equipment, and it provides maintenance, parts and licensed hauling services to support equipment operations. Premier Equipment was founded in 2019 and is headquartered in Rocky Mount, North Carolina.