Investment Summary

Prelude Growth Partners Invests In So Good So You

On November 11, 2020, growth capital firm Prelude Growth Partners invested in beverage company So Good So You

Investment Highlights
  • This is Prelude Growth Partners’ 1st transaction in the Beverages sector.
  • This is Prelude Growth Partners’ 5th transaction in the United States.
  • This is Prelude Growth Partners’ 1st transaction in Minnesota.

Investment Summary
Date 2020-11-11
Target So Good So You
Sector Beverages
Investor(s) Prelude Growth Partners
Deal Type Venture

Target

So Good So You

Minneapolis, Minnesota, United States
So Good So You is a functional wellness shot brand offering products made from 100% organic, non-GMO ingredients and with probiotics. So Good So You is dedicated to creating delicious, better-for-you beverages designed to support the health of people and the planet. Products include an assortment of wellness shots that address functional need-states like immunity, energy, detox, beauty and sleep. So Good So You is based in Minneapolis, Minnesota.

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Investor(S) 1

Investor

Prelude Growth Partners

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 2017
PE ASSETS 250M USD
Size Small
Type Sector Focused
DESCRIPTION

Prelude Growth Partners is a growth capital investor focused on the consumer sector. The Firm looks to provide entrepreneurs, founders, and management teams with capital and operating support to help build strong consumer brands. Specific areas of interest include personal care, beauty, food & beverage, baby, pet, health/wellness, and other consumer product, service and technology companies. Prelude Growth Partners was established in 2017 and is headquartered in New York City.

DEAL STATS #
Overall 5 of 11
Sector (Beverages) 1 of 1
Type (Venture) 1 of 2
State (Minnesota) 1 of 2
Country (United States) 5 of 11
Year (2020) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-08-21 Summer Fridays

Los Angeles, California, United States

Summer Fridays is a skincare brand offering exceptional products that combine clean formulations with quality ingredients. Summer Fridays was founded in 2018 and is based in Los Angeles, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-22 dpHUE

Minneapolis, Minnesota, United States

dpHUE is a developer and marketer of haircare products. The Company sells its products through retail outlets and through sales reps who can earn commissions. dpHUE was formed in 2011 and is based in Minneapolis, Minnesota.

Buy -
Mergr

Product

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