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Divestiture • Beverages

Precept Wine Brands Acquires E. & J. Gallo Winery - Sheffield Cellars and Fairbanks Dessert Wine Brands

On January 15, 2021, Precept Wine Brands acquired beverage company E. & J. Gallo Winery - Sheffield Cellars and Fairbanks Dessert Wine Brands from E. & J. Gallo Winery

Acquisition Context
  • This is Precept Wine Brands’ 4th transaction in the Beverages sector.
  • This is Precept Wine Brands’ 4th transaction in the United States.
  • This is Precept Wine Brands’ 3rd transaction in California.

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M&A Deal Summary
Date January 15, 2021
Target E. & J. Gallo Winery - Sheffield Cellars and Fairbanks Dessert Wine Brands
Sector Beverages
Buyer(s) Precept Wine Brands
Sellers(s) E. & J. Gallo Winery
Deal Type Divestiture

Target Company

E. & J. Gallo Winery - Sheffield Cellars and Fairbanks Dessert Wine Brands

California, United States
Sheffield Cellars and Fairbanks are launched by Gallo in their early days when the brothers saw a need for domestic aperitif wines. Sheffield Cellars and Fairbanks offer exceptional quality at a value-oriented price point. The Sheffield Cellars portfolio includes Tawny Port (1.5L), Cream Sherry (1.5L), Very Dry Sherry (750mL, 1.5L), and Marsala (750mL, 1.5L). The Fairbanks portfolio features Port (750mL, 1.5L, 3L), Sherry (750mL, 1.5L), Cream Sherry (750mL, 1.5L), White Port (1.5L), and Cocktail Pale Dry Sherry 1.5L.
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Buyer Overview 1

Buyer

Precept Wine Brands

Seattle, Washington, United States
Category Company
Founded 2003
Sector Beverages
DESCRIPTION

Precept Wine Brands committed itself to putting the consumer first through innovative winemaking, creative branding and quality partnerships with winemaking teams in Washington and around the world. Precept Wine Brands was founded in 2003 and is based in Seattle, Washington.

Deal Context for Buyer #
Overall 4 of 4
Sector: Beverages 4 of 4
Type: Divestiture 2 of 2
State: California 3 of 3
Country: United States 4 of 4
Year: 2021 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-06-09 Pampelonne

Modesto, California, United States

Pampelonne develops low calorie, low sugar, gluten-free sparkling wine cocktails from fine French wine. Pampelonne is based in Modesto, California.

Buy -

Seller Profile 1

SELLER

E. & J. Gallo Winery

Modesto, California, United States
Category Company
Sector Beverages
DESCRIPTION

The E. & J. Gallo Winery is a leading wine and spirits company.

Deal Context for Seller #
Overall 1 of 1
Sector: Beverages 1 of 1
Type: Divestiture 1 of 1
State: California 1 of 1
Country: United States 1 of 1
Year: 2021 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-05 Constellation Brands - 30 Wine Brands

Victor, New York, United States

Constellation Brands, Inc. - 30 Wine Brands includes well-known wine brands such as Arbor Mist, Black Box, Clos du Bois, Estancia, Franciscan, Hogue, Manischewitz, Mark West, Ravenswood, Taylor, Vendange, and Wild Horse.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-06 RumChata

Vernon Hills, Illinois, United States

RumChata is a producer and marketer of innovative premium spirit brands including RumChata, the world's #1 selling rum cream. RumChata introduced its first brand extension -- FrappaChata and FrappaChata Mocha Iced Coffee, the only alcoholic ready-to-serve iced coffee blended with real RumChata. RumChata was founded in 2005 and is based in Vernon Hills, Illinois.

Buy -

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