M&A Deal Summary

Pradco Acquires Whisker Seeker Tackle

On October 4, 2022, Pradco acquired consumer products company Whisker Seeker Tackle

Acquisition Highlights
  • This is Pradco’s 3rd transaction in the Consumer Products sector.
  • This is Pradco’s 3rd transaction in the United States.
  • This is Pradco’s 1st transaction in Iowa.

M&A Deal Summary

Date 2022-10-04
Target Whisker Seeker Tackle
Sector Consumer Products
Buyer(s) Pradco
Deal Type Add-on Acquisition

Target

Whisker Seeker Tackle

West Des Moines, Iowa, United States
Whisker Seeker Tackle (WST) is a premium brand of catfish tackle with a vast array of products explicitly built for catfishing including fishing rods, rigs and lures, hooks, swivels, terminal tackle, landing nets, floats, fishing line, and more. Whisker Seeker Tackle was formed in 2015 and is based in West Des Moines, Iowa.

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Buyer(S) 1

Buyer

Pradco

Birmingham, Alabama, United States

Category Company
Sector Consumer Products
DESCRIPTION

Pradco Outdoor Brands is an outdoor consumer products company (hunting, fishing, camping, etc.). POB is actively seeking add-on acquisitions of other outdoor products companies including hunting, fishing, and other recreational categories. Pradco is based in Birmingham, Alabama.


DEAL STATS #
Overall 3 of 4
Sector (Consumer Products) 3 of 4
Type (Add-on Acquisition) 3 of 4
State (Iowa) 1 of 1
Country (United States) 3 of 4
Year (2022) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-11-23 Norman Lures

Fort Smith, Arkansas, United States

Norman Lures is a manufacturer of fishing lures.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-06-10 Ani-Logics Outdoors

Worthington, Minnesota, United States

Ani-Logics Outdoors provides scientifically formulated deer nutrition products using laboratory research and field testing, along with the development of new and improved products. Ani-Logics Outdoors is based in Worthington, Minnesota.

Buy -