M&A Deal Summary

Pradco Acquires Norman Lures

On November 23, 2015, Pradco acquired consumer products company Norman Lures

Acquisition Highlights
  • This is Pradco’s 2nd transaction in the Consumer Products sector.
  • This is Pradco’s 2nd transaction in the United States.
  • This is Pradco’s 2nd transaction in Arkansas.

M&A Deal Summary
Date 2015-11-23
Target Norman Lures
Sector Consumer Products
Buyer(s) Pradco
Deal Type Add-on Acquisition

Target

Norman Lures

Fort Smith, Arkansas, United States
Norman Lures is a manufacturer of fishing lures.

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Buyer(S) 1

Buyer

Pradco

Birmingham, Alabama, United States
Category Company
Sector Consumer Products
DESCRIPTION

Pradco Outdoor Brands is an outdoor consumer products company (hunting, fishing, camping, etc.). POB is actively seeking add-on acquisitions of other outdoor products companies including hunting, fishing, and other recreational categories. Pradco is based in Birmingham, Alabama.

DEAL STATS #
Overall 2 of 4
Sector (Consumer Products) 2 of 4
Type (Add-on Acquisition) 2 of 4
State (Arkansas) 2 of 2
Country (United States) 2 of 4
Year (2015) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-09-29 Bandit Lures

Fort Smith, Arkansas, United States

Bandit Lures is a outdoor & sporting goods company involved in providing fishing products like model A series, fat free shad series, long A, slab spoon and many other crankbaits.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-10-04 Whisker Seeker Tackle

West Des Moines, Iowa, United States

Whisker Seeker Tackle (WST) is a premium brand of catfish tackle with a vast array of products explicitly built for catfishing including fishing rods, rigs and lures, hooks, swivels, terminal tackle, landing nets, floats, fishing line, and more. Whisker Seeker Tackle was formed in 2015 and is based in West Des Moines, Iowa.

Buy -
Mergr

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