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Add-on Acquisition • Consumer Products

Potpourri Group Acquires Cuddledown

On December 31, 2012, Potpourri Group acquired consumer products company Cuddledown

Acquisition Context
  • This is Potpourri Group’s 1st transaction in the Consumer Products sector.
  • This is Potpourri Group’s 2nd transaction in the United States.
  • This is Potpourri Group’s 2nd transaction in Maine.

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M&A Deal Summary
Date December 31, 2012
Target Cuddledown
Sector Consumer Products
Buyer(s) Potpourri Group
Deal Type Add-on Acquisition
Advisor(s) Tully & Holland (Financial)

Target Company

Cuddledown

Portland, Maine, United States
Cuddledown is a multichannel marketer of bedding, comforters, pillows and apparel was founded in 1973 as one of the first U.S.manufacturers and marketers of down bedding. Cuddledown, through various subsidiaries, markets cozy and luxurious bedding and apparel to individuals, hotels, and luxury retailers.
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Buyer Overview 1

Buyer

Potpourri Group

North Billerica, Massachusetts, United States
Category Company
Founded 1963
Sector Retail
DESCRIPTION

Potpourri Group is a home/gift and knitting craft cataloger marketed under the titles of Potpourri, Expressions, The Stitchery, Counted Cross Stitch, and Back in the Saddle, Inc. Potpourri Group was formed in 1963 and is based in North Billerica, Massachusetts.

Deal Context for Buyer #
Overall 2 of 2
Sector: Consumer Products 1 of 1
Type: Add-on Acquisition 2 of 2
State: Maine 2 of 2
Country: United States 2 of 2
Year: 2012 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-06-11 Fetch Enterprises

Portland, Maine, United States

Fetch Enterprises, Inc. sells high-end dog bowls, leashes, toys and other products via catalog and online.

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