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Investment Summary

Potentia Capital Exits Commerce Vision

On March 6, 2025, Advantive invested in business services company Commerce Vision from Potentia Capital

Investment Highlights
  • This is Advantive’s 1st transaction in the Business Services sector.
  • This is Advantive’s 1st transaction in Australia.

Investment Summary
Date 2025-03-06
Target Commerce Vision
Sector Business Services
Investor(s) Advantive
Sellers(s) Potentia Capital
Deal Type Add-on Acquisition

Target

Commerce Vision

Brisbane, Australia
Commerce Vision develops and supports enterprise-level B2B and B2C eCommerce solutions for manufacturers, distributors and retailers, integrated seamlessly to customer ERP and associated systems. Commerce Vision was founded in 2001 and is based in Brisbane, Australia.

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Investor(S) 1

Investor

Advantive

Tampa, Florida, United States
Category Company
Founded 2022
Sector Software
DESCRIPTION

Advantive’s industry-specific software solutions streamline complex manufacturing and distribution processes, optimize operations visibility and throughput, and drive improved quality, profitability, and revenue growth. The new company offers Enterprise Resource Planning (ERP), Manufacturing Execution Systems (MES), and Statistical Process Control (SPC) software solutions for specialty manufacturers and wholesale distributors. Advantive was founded in 2022 and is based in Tampa, Florida.

DEAL STATS #
Overall 8 of 8
Sector: Business Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 7 of 7
Country: Australia M&A 1 of 1
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-11-07 Abaca Systems

Lancashire, United Kingdom

Abaca Systems is a provider of packaging software solutions. The Company's fully integrated software architecture is ideal for an array of customers including those in corrugated packaging, distribution, and maintenance. Abaca Systems was founded in 1991 and is based in Lancashire, England.

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Seller(S) 1

SELLER

Potentia Capital

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2014
Size Small
Type Sector Focused
DESCRIPTION

Potentia Capital is a specialist private equity firm focused on technology and tech-enabled businesses. The Firm seeks Australian or New Zealand based companies with revenue between $10 and $150 million. Potentia Capital was established in 2014 and is based in Sydney, Australia.

DEAL STATS #
Overall 3 of 3
Sector: Business Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 3 of 3
Country: Australia M&A 3 of 3
Year: 2025 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-02-17 Education Horizons

Melbourne, Australia

Education Horizons is a K-12 school management, teaching, and learning software company that truly empowers school administration staff and teachers to complete their work efficiently and effectively. EHG combines world-class school management provider, Synergetic Management Systems, with award-winning teaching and learning management developer, SEQTA Software, to offer schools an end-to-end software solution. Education Horizons was founded in 1978 and is based in Melbourne, Victoria.

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