M&A Deal Summary

Porch.com Acquires V12 Data

On January 21, 2021, Porch.com acquired information services company V12 Data from Spring Capital Partners, 424 Capital, Bay Capital Investment Partners and ABRY Partners

Acquisition Highlights
  • This is Porch.com’s 1st transaction in the Information Services sector.
  • This is Porch.com’s 6th transaction in the United States.
  • This is Porch.com’s 1st transaction in Florida.

M&A Deal Summary
Date 2021-01-21
Target V12 Data
Sector Information Services
Buyer(s) Porch.com
Sellers(s) Spring Capital Partners
424 Capital
Bay Capital Investment Partners
ABRY Partners
Deal Type Add-on Acquisition
Advisor(s) BrightTower (Financial)

Target

V12 Data

Wesley Chapel, Florida, United States
V12 Data is a provider of Data-as-a-Service (DaaS) and Right Time Marketing, delivering market leading data products, real time technologies, and powerful analytics to power the right connections. V12 Data was founded in 1978 and is based in Wesley Chapel, Florida.

Search 201,429 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try For Free 7-Day Free Trial

Buyer(S) 1

Buyer

Porch.com

Seattle, Washington, United States
Category Company
Founded 2011
Sector Internet Software and Services
Employees864
Revenue 430M USD (2023)
DESCRIPTION
Porch's corporate headquarters in Seattle, Washington.
Porch's corporate headquarters in Seattle, Washington.

Porch.com is a home services platform that helps homeowners maintain their home and get projects done by connecting them with quality pros. Porch.com was established in 2011 and is based in Seattle, Washington.

DEAL STATS #
Overall 6 of 8
Sector (Information Services) 1 of 1
Type (Add-on Acquisition) 6 of 8
State (Florida) 1 of 1
Country (United States) 6 of 8
Year (2021) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-07-23 HireAHelper

Oceanside, California, United States

HireAHelper LLC is specialize in loading and unloading services. HireAHelper is based in Oceanside, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-06 Homeowners of America

Irving, Texas, United States

Homeowners of America is a Managing General Agent and insurance carrier hybrid with high margins and a capital-efficient reinsurance strategy that limits retained risk. HOA primarily operates in six states, including Texas, Arizona, North Carolina, South Carolina, Virginia, and Georgia. The company was founded in 2006 in Texas, a $10 billion homeowners insurance market, and was the 12th largest home insurer in Texas in 2019. HOA is licensed to operate in 31 states, positioning it for nationwide expansion as part of Porch.

Buy $100M

Seller(S) 4

SELLER

Spring Capital Partners

Lutherville, Maryland, United States

Investor Investor

Category Mezzanine Finance Firm
Founded 1999
PE ASSETS 600M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Spring Capital Partners is a mezzanine finance provider for small to medium-sized businesses. Spring invests $2 to $20 million, primarily in the form of subordinated debt with equity features in each transaction. The Firm does not have an industry focus. Spring Capital looks for businesses located in the Mid-Atlantic US with revenues between $10 and $150 million. Spring Capital Partners was formed in 1999 and has offices in Baltimore, Maryland and Radnor, Pennsylvania.

DEAL STATS #
Overall 23 of 25
Sector (Information Services) 1 of 1
Type (Add-on Acquisition) 16 of 18
State (Florida) 1 of 1
Country (United States) 23 of 25
Year (2021) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-08 Cybera

Franklin, Tennessee, United States

Cybera is a provider of security as a service virtual application networks to enterprises. Cybera solves the networking and security needs of highly distributed enterprises. Cybera was founded in 2001 and is based in Franklin, Tennessee.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-02-03 eServices

Glen Allen, Virginia, United States

eServices is an energy management company servicing the natural gas needs of marketers, utilities, small and mid-sized commercial/industrial firms, and producers in the Southeast and mid-Atlantic regions of the United States. eServices was founded in 2008 and is based in Glen Allen, Virginia.

Sell -
SELLER

424 Capital

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 1995
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

424 Capital is a growth capital partner that makes control equity investments in lower middle-market companies within B2B Tech-Enabled Services. 424 Capital works in partnership with founders and management teams to accelerate and scale for long-term growth. Focusing primarily on investments in North America, we invest in companies that are profitable, growing, and that align with our values of honesty, integrity, and impact. 424 Capital was founded in 1995 and is headquartered in Wakefield, Massachusetts.

DEAL STATS #
Overall 6 of 10
Sector (Information Services) 1 of 2
Type (Add-on Acquisition) 4 of 6
State (Florida) 1 of 2
Country (United States) 5 of 9
Year (2021) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-12 Radian Generation

Charlotte, North Carolina, United States

Radian Generation is a global asset management firm serving the renewable power industry providing both software and tech-enabled services to some of the world’s largest investors in commercial and utility-scale solar and wind infrastructure. The company’s services optimize plant and portfolio performance to improve the ROI for asset owners. The Radian team is a group of top industry experts, armed with their proprietary LENS technology platform, who deliver measurable results through the automation of proven best practices of solar and wind asset management. Radian Generation was founded in 2013 and is based in Charlotte, North Carolina.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-02-25 Farm Market ID

Westmont, Illinois, United States

Farm Market ID provides comprehensive production data to the agricultural industry. Farm Market ID was founded in 1973 and is based in Westmont, Illinois.

Sell -
SELLER

Bay Capital Investment Partners

Category Mezzanine Finance Firm
Founded 2007
Size Small
Type Sector Agnostic
DESCRIPTION

Bay Capital Investment Partners is a private investment group that provides senior debt, subordinated debt, mezzanine capital and equity capital to facilitate acquisitions, management buyouts and recapitalizations and to provide growth capital. The Firm is sector agnostic however generally prefers companies in the Eastern US. Bay Capital Investment Partners was established in 2007 and is headquartered in Providence, Rhode Island.

DEAL STATS #
Overall 5 of 5
Sector (Information Services) 1 of 1
Type (Add-on Acquisition) 3 of 3
State (Florida) 1 of 1
Country (United States) 5 of 5
Year (2021) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-12-23 Form

Quincy, Massachusetts, United States

Form is a SaaS mobile data collection platform for complex, business-critical use cases across a broad spectrum of sectors including banking / financial services, oil and gas, energy, food and beverage, hospitality and services. Its solutions have helped mid to large organizations improve how they collect, manage and leverage data, and integrate it into current systems, transforming the way they do business. Form was founded in 2002 and is based in Quincy, Massachusetts.

Sell -
SELLER

ABRY Partners

Boston, Massachusetts, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1989
PE ASSETS 12.8B USD
Size Mega
Type Sector Focused
DESCRIPTION

ABRY Partners is a media and communications focused private equity investment firm. Specific areas of interest include television, publishing, convention/trade shows, for-profit training, couponing, monitoring services, telephone companies, communications towers, music libraries, database providers, wireless communications, and in-store advertisers. ABRY can provide both equity and mezzanine capital, typically committing $20 to $200 million of equity or $15 to $50 million of mezzanine capital per transaction. Prospective transaction situations include buyouts, expansion financings, platform acquisitions, consolidations, and recapitalizations. ABRY Partners was formed in 1989 and is headquartered in Boston, Massachusetts.

DEAL STATS #
Overall 84 of 103
Sector (Information Services) 4 of 5
Type (Add-on Acquisition) 42 of 53
State (Florida) 3 of 5
Country (United States) 72 of 88
Year (2021) 1 of 12
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-06 Freestar

Scottsdale, Arizona, United States

Freestar is an advertising technology solutions provider for online publishers. As a fully managed ad monetization service, Freestar’s platform enables publishers to fully outsource their advertising sales function and capture increased advertising revenue. Freestar was founded in 2015 and is based in Phoenix, Arizona.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-22 Identity Digital

Bellevue, Washington, United States

Identity Digital is a domain name registry offering new domain names in multiple languages and character sets. Identity Digital simplifies and connects a fragmented online world with domain names and related technologies that allow people and businesses to build, market, and own their digital identities. Identity Digital was founded in 2010 and is based in Bellevue, Washington.

Sell -
Mergr

Product

Company

Legal