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M&A Deal Summary

Porch.com Acquires Floify

On October 27, 2021, Porch.com acquired software company Floify for 77M USD

Acquisition Highlights
  • This is Porch.com’s 2nd transaction in the Software sector.
  • This is Porch.com’s 2nd largest (disclosed) transaction.
  • This is Porch.com’s 8th transaction in the United States.
  • This is Porch.com’s 1st transaction in Colorado.

M&A Deal Summary
Date 2021-10-27
Target Floify
Sector Software
Buyer(s) Porch.com
Deal Type Add-on Acquisition
Deal Value 77M USD
Advisor(s) AGC Partners (Financial)
Sheppard Mullin Richter & Hampton (Legal)

Target

Floify

Boulder, Colorado, United States
Floify is a digital mortgage automation and point-of-sale software solution that streamlines loan origination by providing a secure application, communication, and document portal between lenders, borrowers, referral partners, and other mortgage stakeholders. Floify was founded in 2013 and is based in Boulder, Colorado.

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Buyer(S) 1

Buyer

Porch.com

Seattle, Washington, United States
Category Company
Founded 2011
Sector Internet Software and Services
Employees729
Revenue 438M USD (2024)
DESCRIPTION
Porch's corporate headquarters in Seattle, Washington.
Porch's corporate headquarters in Seattle, Washington.

Porch.com is a home services platform that helps homeowners maintain their home and get projects done by connecting them with quality pros. Porch.com was established in 2011 and is based in Seattle, Washington.

DEAL STATS #
Overall 8 of 8
Sector: Software M&A 2 of 2
Type: Add-on Acquisition M&A Deals 8 of 8
State: Colorado M&A 1 of 1
Country: United States M&A 8 of 8
Year: 2021 M&A 3 of 3
Size (of disclosed) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-06 Homeowners of America

Irving, Texas, United States

Homeowners of America is a Managing General Agent and insurance carrier hybrid with high margins and a capital-efficient reinsurance strategy that limits retained risk. HOA primarily operates in six states, including Texas, Arizona, North Carolina, South Carolina, Virginia, and Georgia. The company was founded in 2006 in Texas, a $10 billion homeowners insurance market, and was the 12th largest home insurer in Texas in 2019. HOA is licensed to operate in 31 states, positioning it for nationwide expansion as part of Porch.

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