M&A Deal Summary

Pocket Outdoor Media Acquires Pinkbike

On July 14, 2021, Pocket Outdoor Media acquired digital media company Pinkbike

Acquisition Highlights
  • This is Pocket Outdoor Media’s 1st transaction in the Digital Media sector.
  • This is Pocket Outdoor Media’s 2nd transaction in Canada.
  • This is Pocket Outdoor Media’s 2nd transaction in British Columbia.

M&A Deal Summary
Date 2021-07-14
Target Pinkbike
Sector Digital Media
Buyer(s) Pocket Outdoor Media
Deal Type Add-on Acquisition

Target

Pinkbike

Squamish, British Columbia, Canada
Pinkbike is an online cycling community and news source. Pinkbike is the pulse of mountain biking, delivering quality content that is independent, immediate, and accurate. Striving to take mountain biking to new heights, Pinkbike creates new fans of the sport, transforming casual enthusiasts into core riders. Pinkbike was founded in 1998 and is based in Squamish, British Columbia.

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Buyer(S) 1

Buyer

Pocket Outdoor Media

Boulder, Colorado, United States
Category Company
Sector Media
DESCRIPTION

Pocket Outdoor Media, Inc. creator of active lifestyle content. Across the web, print, podcast, social and video, The brands include Yoga Journal, SKI, BACKPACKER, VeloNews, Climbing, Women’s Running, Triathlete, Better Nutrition, Bicycle Retailer & Industry News, Clean Eating, Fly Fishing Film Tour, IDEA Health and Fitness Association, Muscle & Performance, Nastar, National Park Trips, NatuRx, Oxygen, PodiumRunner, Roll Massif, SNEWS, Vegetarian Times, VeloPress, VeloSwap, and Warren Miller Entertainment. Pocket Outdoor Media is based in Boulder, Colorado.

DEAL STATS #
Overall 5 of 5
Sector (Digital Media) 1 of 1
Type (Add-on Acquisition) 4 of 4
State (British Columbia) 2 of 2
Country (Canada) 2 of 2
Year (2021) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-07-14 Trailforks

Vancouver, British Columbia, Canada

Trailforks is a global trail mapping system for outdoor enthusiasts. With more than 350,000 trails, Trailforks provides the best tools to discover, plan, and track any trail adventure. It allows trail associations to manage and grow trail networks to give users the most accurate map information accessible through multiple devices. Trailforks is based in Vancouver, British Columbia.

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