1. Home >
  2. M&A >
  3. Add-on Acquisition >
  4. Netherlands >
  5. Plusgrade Acquires Oaky

M&A Deal Summary

Plusgrade Acquires Oaky

On October 6, 2025, Plusgrade acquired software company Oaky

Acquisition Highlights
  • This is Plusgrade’s 1st transaction in the Software sector.
  • This is Plusgrade’s 1st transaction in the Netherlands.

M&A Deal Summary
Date 2025-10-06
Target Oaky
Sector Software
Buyer(s) Plusgrade
Deal Type Add-on Acquisition
Advisor(s) Stifel (Financial)
Osborne Clarke (Legal)

Target

Oaky

Amsterdam, Netherlands
Oaky is a hospitality upselling software platform that enables hotels and resorts to offer ancillary revenue opportunities across the guest journey (pre-arrival offers, room upgrades, add-ons). It helps properties optimize pricing, personalize offers, and increase revenue per guest. Its platform integrates with property management systems and guest engagement channels to deliver targeted and timed upsell offers. Oaky is headquartered in Amsterdam, the Netherlands.

Search 214,107 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try Free

Buyer(S) 1

Buyer

Plusgrade

Montreal, Quebec, Canada
Category Company
Founded 2009
Sector Business Services
DESCRIPTION

Plusgrade provides revenue solutions to airline, hospitality, cruise, passenger rail, and financial services companies. Plusgrade was founded in 2009 and is based in Montreal, Quebec.

DEAL STATS #
Overall 3 of 3
Sector: Software M&A 1 of 1
Type: Add-on Acquisition M&A Deals 3 of 3
Country: Netherlands M&A 1 of 1
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-01-31 UpStay

Tel Aviv-Yafo, Israel

UpStay is a provider of upgrade and ancillary revenue solutions for the hospitality industry. UpStay serves hundreds of hotels in 17 countries by enabling hoteliers to drive higher ancillary revenue through multiple value-added revenue streams delivered to their guests. UpStay was founded in 2019 and is based in Tel Aviv-Yafo, Israel.

Buy -
Mergr

Solution for

Product

Company

Legal