M&A Deal Summary

Plum Organics Acquires Plum Baby

On January 24, 2013, Plum Organics acquired consumer products company Plum Baby from Darwin Private Equity

Acquisition Highlights
  • This is Plum Organics’ 1st transaction in the Consumer Products sector.
  • This is Plum Organics’ 1st transaction in the United Kingdom.

M&A Deal Summary

Date 2013-01-24
Target Plum Baby
Sector Consumer Products
Buyer(s) Plum Organics
Sellers(s) Darwin Private Equity
Deal Type Add-on Acquisition

Target

Plum Baby

Berkshire, United Kingdom
Plum is a premium baby food brand. It has pioneered the premiumisation of the baby food sector and has witnessed dramatic year on year growth.

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Buyer(S) 1

Buyer

Plum Organics

Emeryville, California, United States

Category Company
Founded 1982
Sector Food
Revenue 93M USD (2012)
DESCRIPTION

Plum Organics is a provider of premium, nutritious organic baby food, toddler and kid snack food products. Recognized for its unique culinary-inspired recipes and a modern approach to family nutrition, Plum offers a complete line of organic products that ensure healthy eating.


DEAL STATS #
Overall 1 of 1
Sector: Consumer Products M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: United Kingdom M&A 1 of 1
Year: 2013 M&A 1 of 1

Seller(S) 1

SELLER

Darwin Private Equity

Guildford, United Kingdom

Investor Investor Investor Investor


Category Private Equity Firm
Founded 2007
PE ASSETS 217M GBP
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Darwin Private Equity is an investment firm focused on buyout, buy-in, and turnaround investments in UK based companies. Darwin looks to hold majority positions in businesses valued between £10 and £100 million. Broad sectors of interest include consumer, industrial, media/technology, business services, and financial services. Darwin Private Equity was formed in 2007 and is based in London.


DEAL STATS #
Overall 3 of 9
Sector: Consumer Products M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 4
Country: United Kingdom M&A 3 of 8
Year: 2013 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-03-22 Complete Cover Group

Surrey, United Kingdom

Complete Cover Group is an independent insurance broker providing great value, specialist insurance in the “non-standard” insurance market, helping customers find competitive quotes for car, van, home, and taxi insurance. Complete Cover Group is based in Surrey, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-05-23 Plum Organics

Emeryville, California, United States

Plum Organics is a provider of premium, nutritious organic baby food, toddler and kid snack food products. Recognized for its unique culinary-inspired recipes and a modern approach to family nutrition, Plum offers a complete line of organic products that ensure healthy eating.

Sell -