Add-on Acquisition • Internet Software and Services

Plum District Acquires Spotivate

On June 14, 2013, Plum District acquired internet software and services company Spotivate

Acquisition Context

This is Plum District’s 2nd transaction in the Internet Software and Services sector.
This is Plum District’s 3rd transaction in the United States.
This is Plum District’s 2nd transaction in California.

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M&A Deal Summary
Date	June 14, 2013
Target	Spotivate
Sector	Internet Software and Services
Buyer(s)	Plum District
Deal Type	Add-on Acquisition

Target Company

Spotivate

San Francisco, California, United States

Spotivate, Inc. is a provider of online suggestion engine.

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Buyer Overview 1

Buyer

Plum District

San Francisco, California, United States

Category	Company
Founded	2010
Sector	E-Commerce

DESCRIPTION

Plum District is an e-commerce platform that offers products, activities & inspiration for all mothers.

Deal Context for Buyer	#
Overall	3 of 3
Sector: Internet Software and Services	2 of 2
Type: Add-on Acquisition	3 of 3
State: California	2 of 2
Country: United States	3 of 3
Year: 2013	1 of 1

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2011-12-08	Chatterfly San Mateo, California, United States Chatterfly, Inc. is a provider of mobile-based rewards solution.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2011-12-08

Chatterfly

San Mateo, California, United States

Chatterfly, Inc. is a provider of mobile-based rewards solution.

Buy

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