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  5. plista Acquires Linkpulse

M&A Deal Summary

plista Acquires Linkpulse

On September 6, 2016, plista acquired digital media company Linkpulse

Acquisition Highlights
  • This is plista’s 1st transaction in the Digital Media sector.
  • This is plista’s 1st transaction in Norway.

M&A Deal Summary
Date 2016-09-06
Target Linkpulse
Sector Digital Media
Buyer(s) plista
Deal Type Add-on Acquisition

Target

Linkpulse

Idrettsveien 4, Norway
Linkpulse is a real-time content analytics company. Linkpulse works with over 120 publishers in Europe, enabling them to track the performance of articles across devices via customized dashboards and alerts. For example, using Linkpulse’s technology, editors can test the performance of headlines and images in real-time.

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Buyer(S) 1

Buyer

plista

Berlin, Germany
Category Company
Founded 2008
Sector Digital Media
Employees100
DESCRIPTION

plista GmbH is a digital media specialist. plista provides online advertising specialist bringing advertisers and publishers together via its data-driven proprietary content and advertising platform.

DEAL STATS #
Overall 1 of 1
Sector: Digital Media M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: Norway M&A 1 of 1
Year: 2016 M&A 1 of 1
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